Doing just fine just behind Argo was Sinister, the Summit horror film that earned a solid $18 million. That's a touch below the $20 million Screen Gems comfort zone, but the well-reviewed and buzzed about picture had an R-rating instead of the usual SG PG-13. It's theoretically going to get clobbered by Paranormal Activity 4 next weekend, but there is a token chance that it could hold its ground as a solid original against a 'Oh, this again...?' sequel, ala Insidious versus Scream 4 early last year. To be honest, I can't tell you much about the marketing because I avoided every trailer and TV spot as horror film marketing tends to be more spoilery than other genres. But the (estimated) $5 million Ethan Hawke chiller is already hugely profitable whether it holds up against the Paramount horror franchise or not. The next opener was Kevin James's "Let's remake Warrior as a comedy!", otherwise known as Here Comes the Boom. Despite being among the better films of last year, Warrior pretty much bombed at the box office ($13 million), so it's slightly heartwarming that this terribly-reviewed variation didn't do very well either. $12 million is either a mediocre opener (it's Kevin James's lowest debut as a lead) or an outright bomb depending on the costs (I can't locate the budget at this time). The film played 52% male and 68 under-25 among audiences over 12. Among the 12-and under set, it played 60% boys and 50% under 10. Nothing much more to see here folks.
In holdover news, Looper has held on pretty strong despite the deluge of grown-up genre fare, with a $6.3 million third weekend for a $51 million cume. Hotel Transylvania is of course continuing to be the animated feature of choice for families and general moviegoers, dropping just 36% for a $17.3 million third weekend as it crossed the $100 million mark for a $102 million domestic cume. The Perks of Being a Wallflower finally somewhat expanded to over 700 theaters this weekend, but the moment may have passed. It earned $2.1 million for a current $6.1 million cume. Frankly, Summit should have went wide the second they saw the first weekend's mammoth per-screen average. A trio of Lionsgate films are wrapping up their run, as Dredd 3D limps to $13 million while The Expendables II will end its domestic run with $85 million. The Possession is down to just over 400 screens and now has $48 million, meaning it may crawl to a respectable $50 million before exiting stage right. Pitch Perfect is holding up pretty well dropping just 35% for a $9 million weekend and a terrific $36 million cume. This one will easily top $50 million, which is good news for everyone. Tim Burton's Frankenweenie dropped a little harder, falling 45% for a $7 million second weekend and a $22 million cume. The film may feel like a rare out-and-out Tim Burton bomb, but even a halfway decent overseas performance will make the $39 million cartoon a solid investment for Disney, especially if they can find a way to incorporate the film into their merchandising and/or their theme parks.
That's it for this weekend. Join us next time for Paranormal Activity 4 versus the Tyler Perry-starring Alex Cross reboot. Until then, you know what to do.