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Just how much credit Ryan Reynolds deserves for this opening is certainly worth discussing, but for now I'll simply chalk it up to putting two popular stars in a winning concept. Reynolds certainly gains more than Bullock, since he has been quietly doing solid work in films as varied as The Amityville Horror, The Nine, and Definitely Maybe. I still think that the Deadpool spin off is a terrible idea (especially if it's expensive), and a waste of his talent, but an opening like this is just the thing to get it on the fast track. The ads highlighting a foul-mouthed Betty White didn't hurt either, although she's been doing that shtick since Lake Placid ten years prior.
In second place was The Hangover, which fell just 18% for a $26.7 million. This is starting to play like The Sixth Sense of R-rated comedies. I can only guess that the film is continuing to expand beyond the frat-boy core, a theory which will be tested when Transformers 2 steals each and every frat boy away next weekend. The film has already reached $152 million, and it should surpass the $175 million gross of There's Something About Mary by the end of next weekend. If it can weather the onslaught of Revenge of the Fallen, the R-rated comedy champ (Beverly Hills Cop at $234 million) is in serious peril. It's too early to predict whether or not the film will threaten Home Alone's $281 million for the all-time comedy crown, but it is definitely going to be the second-choice for moviegoers for the rest of the summer. Random question... how much is an R-rated phenomenon like this a boon to all the other non-R rated films in the marketplace? IE - how much of the grosses of the competition is just kids buying tickets to other stuff and sneaking into The Hangover?
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In other news, The Taking of Pelham 123 dropped a poor 48.5%, meaning that the core older audience is either drawn to other fare (The Proposal, The Hangover, etc) or they already saw the original in 1974 and had no interest in this redo. Just a thought, maybe they should have just tinkered with the script just enough so that they could call it something else and sell it as an original Denzel Washington/John Travolta action vehicle. Star Trek is now at $240 million, while Night at the Museum: Battle of the Smithsonian has surpassed its $150 million budget. Globally, domestic underperformers Terminator Salvation and Angels & Demons are (as expected) making up for it overseas. T4 is approaching $300 million global sales while Da Vinci Code 2 is just below $450 million (still far and away the year's highest grossing film overall). Land of the Lost has out grossed Speed Racer, and Drag Me to Hell is just below $40 million.
That's all that's fit to print. I'll do periodic updates for the Wednesday debut of Transformers 2: Revenge of the Fallen (barring the variables of life, a review will arrive on Monday night or Tuesday morning). We'll know a lot more about the long term end points of several major titles (Up, The Hangover, etc) once we see how hard the robots hit and how the holdovers react. Cue the dramatic Hans Zimmer music... now.
Scott Mendelson
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