Tuesday, May 26, 2009

The final poster for Harry Potter and the Half-Blood Prince.

Looks nice, and I'm most amused that WB feels that the brand is so familiar that they need not even put the full title of the film in the poster. I could do without the 'dark secrets revealed' tag, as a series this strong doesn't need such textual silliness (just like that final Dark Knight poster didn't need that dumb 'welcome to a city without rules' tag line). With Terminator Salvation sputtering out and Star Trek seemingly peaking at $250 million at best, it's increasingly clear that the summer showdown is coming down to Harry Potter and the Half-Blood Prince and Transformers 2: Revenge of the Fallen, with only Up existing as a possible spoiler (just as Finding Nemo dominated a disappointing June 2003 slate and emerge victorious).

Scott Mendelson

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