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Looks nice, and I'm most amused that WB feels that the brand is so familiar that they need not even put the full title of the film in the poster. I could do without the 'dark secrets revealed' tag, as a series this strong doesn't need such textual silliness (just like that final
Dark Knight poster didn't need that dumb 'welcome to a city without rules' tag line). With
Terminator Salvation sputtering out and
Star Trek seemingly peaking at $250 million at best, it's increasingly clear that the summer showdown is coming down to
Harry Potter and the Half-Blood Prince and
Transformers 2: Revenge of the Fallen, with only
Up existing as a possible spoiler (just as
Finding Nemo dominated a disappointing June 2003 slate and emerge victorious).
Scott Mendelson
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