Wednesday, July 11, 2012

Lionsgate's The Possession gets a poster aping a key image in the Haunting In Connecticut poster...

Prior to The Expendables ($34.8 million) and The Hunger Games ($152 million), The Haunting In Connecticut had the second-biggest opening in Lionsgate history outside of the Saw sequels and Tyler Perry films.  With $23 million, it lagged only behind Fahrenheit 9/11 ($23.9 million) up until just two years ago.  As of today, it's still Lionsgate's 14th biggest debut and their fourth-biggest debut outside of those two franchises.  And with a final domestic gross of $55.3 million, it ranks as Lionsgate's 12th biggest grosser, and the fifth-biggest earned for Lionsgate outside of the above-noted Saw sequels/Tyler Perry projects.  Only The Lincoln Lawyer ($58 million), The Expendables ($103 million), Fahrenheit 9/11 ($119 million) and The Hunger Games have topped it among Lionsgate 'originals' (the Perry films that earned more were Why Did I Get Married Too?, Madea's Family Reunion, and Madea Goes to Jail).  I bring this up because we now have a poster for The Possession, which brazenly mimics the core imagery of The Haunting In Connecticut (which, I should add, is a surprisingly good character-driven ghost story).  We may decry the obvious thievery and probable misdirection, but looking at the numbers, I can't really blame them..

Scott Mendelson

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