Thursday, July 5, 2012

The Dark Knight Rises gets one last (?) IMAX poster...

We're two weeks until this thing opens, so it's the final leg of the marketing lap.  I've personally wondered why Warner Bros and/or IMAX is even bothering at this point.  Is there really anyone who isn't sure if they want to see the film at this time, someone who might be swayed by a billboard or a bus station poster (or yet another television spot)?  I'm not a huge fan of this poster (it's visually intriguing but feels very cut-and-paste-ish), although I'm glad it once again has Batman front-and-center, as opposed to the odd Dark Knight posters which were visually richer but with odd artistic choices (a giant wheel being the center of focus, Batman posed like he just blew up a building, etc.).  Anyway, if the screening schedule follows suit to four years ago, there is a chance I may get to see this in just under a week, although more likely I'll be waiting for the conventional All-Media.  No matter, but since I'm going to be out of town the weekend it opens, I'm going to be very sad if I don't get an invite to a press screening.  Come what may, The Dark Knight Rises opens on July 20th.  As always, we'll see.  We'll *all* see.

Scott Mendelson

1 comment:

Liam_Ho said...

I believe this would've looked better without Batman in it. The symbol is enough, a la the teaser poster. I am surprised we haven't gotten one with the Bat/Cat tandem.


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