Saturday, October 24, 2009

What the Old Dogs campaign gets right...

What I like about the Old Dogs campaign is that Disney is selling only the archaic, Loony Tunes-ish chaos, rather than harping on the (theoretical) warm and mushy morals about responsibility and family. Maybe the film is all comic pain and suffering, maybe there is no schmaltzy last act where everyone learns a valuable lesson and/or Robin Williams discovers that his newly discovered twins are the pieces that he's been missing from his life all these years. That would be a welcome change of pace, but we'll see for sure soon enough. In the meantime, good on Disney with being content to just sell the laughs.

Scott Mendelson

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