Friday, December 9, 2011

The Amazing Spider-Man gets a stylish, dark, misleading (?) poster.

One could carp about the tagline, which claims that we are getting 'the untold story' while all evidence points to us getting merely a new version of the exact same story as Sam Raimi's 2002 Spider-Man.  Other than that, this is a pretty terrific piece of marketing, using a lack of color, or even its hero in costume, to set itself apart from prior versions.  It does seem, at a glance, like Sony is taking a page from the Marvel playbook, as it's basically selling this film as 'a Peter Parker story' rather than 'a Spider-Man story'.  Again, I could carp that all three Raimi Spider-Man films were Peter Parker dramas first and web-slinging action pictures second, but no matter.  Thanks to Superhero Hype for the 'get'.

Scott Mendelson

1 comment:

Christopher Lopes said...

It may be a little childish to point this out, but the poster seems to direct the mind to the fact that spiderman's butt creates the shadow of the spider's head. It is a clever way to get the spiderman logo across to the audience though.


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