Thursday, June 23, 2011

Captain America gets another Steve Rogers-centric poster. Paramount and Marvel are smartly selling the man, not the myth.

Only two real thoughts here (other than it's a nice colorful poster).  A) It's nice that, at least in America, they are playing down that whole 'the first avenger' silliness.  B) It's worth noting that Marvel and Paramount has been so far selling this less as a 'Captain America adventure' than as a 'Steve Rogers adventure'.  It's a smart move, as we all know that once you have the audience caring about the man behind the mask, they'll care all the more about the larger-than-life theatrics that take place.  This one allegedly screened last week to rapturous buzz, so we'll see if Paramount plans to truly long-lead this one, and if I can sneak into anything sooner than the All Media.  And yes, even my wife is wondering why the hell Paramount isn't opening this thing next weekend.  Why indeed... Share your thoughts below.

Scott Mendelson

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