Friday, June 17, 2011

Midnight Box Office (06/16/11): Green Lantern grosses $3.35m in 12:01 showings, heading for probable $61 million opening weekend.

The midnight money is apparently tallied already.  So once again, we have a decent idea of what a major film's opening weekend will be before the first Friday shows on the West Coast even begin.  Fascinating... Anyway, Green Lantern grossed $3.35 million in midnight screenings last night.  That's ahead of the $3.25 million earned by Thor at midnight, and just under the $3.4 million midnight gross earned by X-Men: First Class two weeks ago.  So at this point, it's just a matter of anticipating just how anticipated Martin Campbell's superhero saga is.  It is an original property, so it won't be as front-loaded as X-Men: First Class (which pulled in 6% of its weekend at midnight).  Reviews are pretty lousy (unfairly so in my opinion), which may or may not make a difference (remember, audiences for movies like this generally don't care about reviews).  So basically the question is whether it pulls 5% of its money at 12:01am (like Thor) or 6% of its money at 12:01am like X-Men: First Class.  For the moment, Green Lantern is apparently heading for an opening weekend between $55 million and $67 million.  Let's split the difference, give it a 5.5% midnight take and call it for $61 million.

Scott Mendelson

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