Friday, April 29, 2011

See it first or don't see it at all part II: Robert Redford's The Conspirator gone from 16-screen theater in just 14 days.

I made a comment in the box office review two weekends ago regarding the decent per-screen average for Robert Redford's The Conspirator. Basically, my wife wants to see the picture, but we had decided to wait until our preschool's monthly 'babysitting night'. Babysitting night is indeed this evening, just two weekends since The Conspirator opened on about 700 screens to moderate success. Not good enough it seems, as the picture is already gone from the AMC Promenade 16. Now we're not quite out of luck. We are lucky enough to live within driving distance of a Laemmle theater (an arthouse theater), which is still playing the picture this evening. Still, this moderately successful character-driven historical drama, with a relatively high-toned cast and a major director at the helm, is gone from art least a healthy chunk of its theaters in just two weekends. This is the price for the infusion of 3D and IMAX product on a regular basis. With every major tentpole this summer taking advantage of either IMAX and/or 3D ticket prices, many megaplexes will have no choice but to offer such films on that many more screens to offer the various options. When Thor, Kung Fu Panda 2, and Pirates of the Caribbean: On Stranger Tides opens over the next month, they will be on at least three screens in the biggest theaters: 2D, 3D, and IMAX 3D. It will be the smaller 2D films that lose their precious screens that much faster as the summer progresses.

Scott Mendelson

1 comment:

Terry McCarty said...

I'm thinking some of its screen loss just public disinterest--especially with a younger audience.

Personally I liked the film but it's obviously suffering from not being a major studio pickup--which may have secured more large-chain retention in its third week.


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