Thursday, April 28, 2011

Another business SHOCKER! IMAX makes less with Green Hornet and Sucker Punch than with Avatar and Alice in Wonderland!!!

Yet another 'no shit, Sherlock!' business story this morning, as IMAX has announced a $1 million quarterly loss for the first chunk of 2011. Yes indeed, The Green Hornet, Mars Needs Moms, and Sucker Punch were just not enough to equal the money-making muscle of Avatar, Alice in Wonderland, and How to Train Your Dragon. And once again, I'm sure this particular company will be just fine as the summer season starts. They have a deluge of major new product over the next three months debuting in IMAX on an almost weekly basis starting tomorrow. They've got Fast Five (April 29th), Thor (May 6th), Pirates of the Caribbean: On Stranger Tides (May 20th), Kung Fu Panda 2 (May 26th), Super 8 (June 10th), Cars 2 (June 24th), Transformers: Dark of the Moon (July 1st), and Harry Potter and the Deathly Hallows part II (July 15th). Green Lantern (June 17th) and Captain America (July 22nd) are forgoing IMAX at the moment, but that could change as the summer goes on. Point being, I'm pretty sure IMAX is going to be just fine.

Scott Mendelson

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