This TV spot ran over the weekend in various high-profile locales. It's 120 seconds long and, unless you're a nerd who looks up Wondercon footage, this is the first you've seen of the film since the disastrous trailer back in November 2010. As such, this extended spot is all about selling the scale of the picture and the intergalactic stakes. And on that note, it is a success. Reynolds is featured prominently, but mainly as an observer. In fact, the main problem with the spot is when the narrative returns to Earth for the last action montage, it feels less impressive than what came before. The only shots of Hal Jordan in action both come from the same scene of him beating up Peter Sarsgaard in a lab. Obviously this is marketing and Warner may be hiding at least some of the third act stuff (we already see what appears to be the death of a major villain) so we can hope that Jordan does more than stop a crashing helicopter and beat up a deranged scientist. I'm still impressed and cautiously optimistic thus far. As always, we'll see...
Scott Mendelson
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