Tuesday, February 9, 2010

Wait a minute... which movie was the 'chick flick' again?

Further lending credence to the fallacy of the whole 'boys vs. girls' narrative regarding the weekend box office?  Avatar actually out-grossed Dear John on Super Bowl Sunday.  Dear John crashed 61% from Saturday to Sunday, going from $12.4 million to $4.2 million.  Comparatively, Avatar went from $11 million to $5.1 million (down 55%).  Plus, Dear John only bested Avatar by $940,000 on Saturday, after a $7.6 million lead on Friday night.

Scott Mendelson

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