Monday, March 19, 2012

Snow White and the Huntsman gets a second (and very expensive) trailer.

This is certainly an improvement over the first teaser, if only in that it actually highlights Kristen Stewart's Snow White over the Huntsman (Chris Hemsworth).  Whatever my thoughts on what this film represents (the rush to stick promising young actresses in the fairy tale princess box, the trend of giving completely green young filmmakers the reins to insanely expensive tentpoles, the creative bankruptcy that has spawned two competing Snow White films), this does look awfully compelling, at least on a visual level.  While I still think it's insane, I now can see why Universal spent $175 million on this picture, as at least the money looks somewhat on the screen.  There are certain special effects (the shattering soldiers for example) that are 'new', which is always a plus for your marketing campaign.  And while the young leads seem quite boring, Charlize Theron appears to be having the time of her life as the 'wicked queen'.  But at the end of the day, this still a Snow White meets Lord of the Rings hybrid, and thus there are only so many narrative paths the story can take.  Still, whatever my issues with the project in principal, this doesn't look like a lazy thoughtless effort (that it's going out as 2D theoretically implies a certain amount of care).  Universal drops this one on June 1st.  As always, we'll see.

Scott Mendelson       

1 comment:

Girish said...

SWATH is doing excellent marketing. Its officially my most anticipated movie along with The Dark Knight Rises! I hope it keeps it promises.
I'm so sick of The Avengers hype, I don't even want to see it anymore. But I love Joss Whedon's works, so I have no choice but to go to that movie.


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