Thursday, March 1, 2012

Despicable Me 2 gets a teaser, despite having nothing really to tease.

I've whined before about the inexplicable need to spend countless millions of dollars on marketing campaigns so far in advance of the film's release that only the hardcore fans are paying attention anyway.  So here we have a teaser for Despicable Me 2, just over a year from its release date (July 3rd, 2013), with no known plot to tease.  Universal is merely going with what it knows sells - the minions.  The first film was smart enough to hold those characters somewhat in reserve despite their obvious appeal, and here's hoping that the sequel will muster the same restraint.  I'm presuming that Universal didn't spend too much cash putting together this minimalist teaser, so I won't hold it against them.

Scott Mendelson 

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