The bad news started with the next major new release, Arthur Christmas. The film debuted with $12 million over the Fri-Sun period and $17 million over the holiday. Considering it was up against far more established properties, it's not a terrible debut. But, the Aardman film cost $85 million and isn't making much of an impact in its foreign engagements either (it's at $39 million worldwide with most of its business coming from the UK). Still, it's the only Christmas-centric movie playing over the next month and it's a pretty cute and clever cartoon. Compared to The Muppets and Hugo, it's a bit insignificant (it's similar to An American Tail: Feivel Goes West opening against Beauty and the Beast), but it's pleasant and entertaining and may pick up steam as the casual family moviegoing choice for those who have already seen The Muppets or Puss in Boots (now at $136 million) and are intimidated by Hugo (don't be, your kids are smarter than you think). The next two weekends will tell the tale.
The last wide release was Martin Scorsese's Hugo (review), which debuted to $11.4 million over the Fri-Sun portion and $15.4 million over the long holiday. The film was only playing on 1,200 screens so it has a pretty terrific per-screen average of nearly $10,000 per screen over the Fri-Sun portion. But this film cost around $140 million, so Paramount is going to need some uncommonly strong legs, plus big overseas business to put this one in the black. Both of these things are possible, as the Paris-set period film is one of the finest pictures of the year and has absolutely jaw-dropping 3D photography that puts pretty much every such effort to shame (even James Cameron admitted as much). On principle, I'd say that $140 million is far too much to spend on a 1930s Paris-set kids-centric drama with no real stars and a somewhat limited audience. On the other hand, the money is absolutely on the screen and it's a terrific piece of high-quality entertainment. So even if the film doesn't pick up steam in the weeks ahead, we can pretend that Paramount used some of its Transformers profits for to market this one (GK Films funded the production) and call it an 'art-over commerce' mitzvah.
Going slightly wide in 390 theaters was Alexander Payne's The Descendants (review and essay). The Oscar contender grossed a solid $9 million over the five-day weekend and is now over the $10 million mark. It's too early to guess if this will come anywhere near the $83 million gross of Clooney's Up in the Air, as this one went a little wider a little faster. On the plus side, it's expansion and performance somewhat more closely matches Payne's last picture, Sideways. That film, which eventually grossed $71 million, was on 497 screens by Thanksgiving and had amassed $9.9 million. Two Weinstein Oscar contenders opened in limited release over the weekend as well. My Week With Marilyn, which is getting rave reviews more for Michelle Williams's performance as Marilyn Monroe than for the film itself, opened with $1.7 million on 244 screens, for an okay $7,266 per screen average. Best Picture contender The Artist opened on four screens and scored $52,000 on each of those screens. Both will expand in the coming weeks as they try to get Oscar love and box office glory. Also scoring in limited release was the four-screen debut of David Cronenberg's A Dangerous Method. The Frued vs. Jung romantic thriller earned a whopping $45,000 per screen and will likely expand over the next month.
Once again, Twilight Saga: Breaking Dawn part I (essay) is playing so much like Twilight Saga: New Moon that there is little need for analysis. The fourth film in the series grossed $42 million over the Fri-Sun portion of the weekend, which is a 70% drop from last weekend. Still, the film's ten-day total is now at $221 million. The percentage drop (-70%) and second-weekend total ($42 million) is identical to New Moon, but the older film's 10-day total was slightly heftier $230 million. Still, Breaking Dawn part I has a slightly higher 10-day total than last year's Harry Potter and the Deathly Hallows part I ($219 million) and Twilight Saga: Eclipse ($214 million), and the fact that it's falling behind the above films only means that it will have to settle for 'just' $270-280 million in domestic box office. We should all fail so well.
As some of you may notice, I try to find something positive to say about most films in regards to box office, mainly to counter-balance certain pundits who scream "FAILURE" at every opportunity as if it gives them pleasure (which is probably does). Having said that, Happy Feet Two, in terms of likely final result versus budget, is an unmitigated disaster. The $135 million (there was your first mistake...) cartoon has amassed just $43 million in ten days. It's not only trailing the original Happy Feet (which opened on the same weekend five years ago) by $56 million in respective ten-day totals, it's trailing pretty much every kid-centric pre-Thanksgiving day release (The Cat in the Hat, The Grinch, Spongebob Squarepants, etc) in modern history. Yes, overseas numbers may eventually save the day, but Warner Bros. severely overestimated both the fondness for this franchise. The original was a huge hit ($198 million domestic) and an inexplicable Oscar winner for Best Animated Film (mainly for the trippy final third), but do you know anyone who remembers it with any fondness or watches it with any regularity in their household?
And that's it for this weekend. You'll forgive my neglect of older movies, but I can make up for it next weekend when there are no new wide releases to discuss. In limited releases, we'll be getting the Michael Fassbender drama Shame, the Emily Browning sexual exploitation drama Sleeping Beauty (IE - Sucker Punch for the arthouse - review this week), and the Japanese crime thriller Outrage (review hopefully this week). Until then, take care.
Scott Mendelson
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