Thursday, September 25, 2008

Valkyrie poster debuts... now.

The trailer for Valkyrie goes online on Yahoo at 9:00pm tonight. Above is the final one-sheet. This is what I get for writing something nice about Valkyrie in my MPAA post yesterday. On a related note, I'm sure the Dark Knight Blu Ray will be extra swell and Quantum Of Solace will be the best Bond movie ever! In all seriousness, it's a pretty cool poster. It's surprisingly artsy, and I like the credits being put in the box on the left, although the partial swastika seems to resemble a giant number 1 or 7.

I always appreciate posters that show off the whole cast, not just the top-lined star (far too many Tom Cruise posters are just his giant face or his upper body in forward motion). It seems that MGM/UA is trying to sell this as a team movie, in the vein of (ah-ha!) The Usual Suspects and X-Men. If you'll notice, Tom Cruise's arms hanging wide pose is similar to Wolverine in several X-Men: The Last Stand posters (yes, it's ironic that they are using the marketing campaign from the X-Men picture that Bryan Singer did not direct). And, pleasant coincidence, there are six characters pictured, same as the six main good guys in the first X-Men (Xavier, Cyclops, Jean Grey, Wolverine, Storm, and Rogue). Whether this is an attempt to frame this film as a team caper picture, or whether UA is trying to downplay Tom Cruise for PR reasons, it's an effective poster none the less.

Scott Mendelson

1 comment:

elgringo said...

That is one cool poster. That being said, having the word "X-Men" on the one-sheet says something to me. What that is, I'm not sure yet.


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