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This stinks, both for Warner Bros (who spent anywhere from $125 million to $200 million making and marketing this one) and for the few of us who really liked this movie. Here's hoping it does better overseas, because it'll be lucky to get to $70 million in the US. Of course, this could become a real hit on DVD (where parents will like the idea of a 2.25 hour babysitter), specifically becoming a definitive demo title for BluRay. Still, this just stinks. Also of note, another issue with Warner Bros. marketing The Dark Knight towards adults... they lost the ability to have the new Dark Knight trailer debut exclusively with Speed Racer, which surely would have helped scare up a few bucks from geeks and fans (it certainly helped I Am Legend back in December, if only a little bit).
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Still number one is Iron Man, which ended up with $50.5 million. The new ten day total is now $177 million, which still puts it number four on the list of biggest ten-day totals for non-sequels (it drops to fifth if you don't count Thursday numbers, which added an extra $3.5 million to the 'ten day total'). It also has the fifth biggest second weekend for a non-sequel, but it's so close to The Incredibles' second weekend take that it may drop to sixth when the final numbers come out. It has an outside chance of passing $200 million on Thursday, but it looks like it'll do it on the very day it loses its crown to Prince Caspian. I sincerely hope that Paramount and Marvel shower Robert Downey Jr with flowers, balloons, and chocolates, since his performance is the only thing that people are talking about.
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Scott Mendelson
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