Despite my hope that Universal wouldn't feel the need to expand upon their superb Super Bowl commercial, Universal doesn't just have a new trailer, but an incredibly lengthy 3:22 trailer to boot. It basically does little more than to expand upon the plot spoilers hinted at in the teaser, with only the last 60 seconds or so devoted to spoilery stunts and action. I could argue that the trailer should have ended at the 2:20 mark and gone out as an extended tease, but I know that I'm shouting at the wins. It's great stuff, although I rolled my eyes a bit at the random shots of gyrating women and the cliche of having the main female heroine (newcomer Gina Carano) squaring off against the main female villain (back-from-the-dead Michelle Rodriguiez) rather than having cross-gender fighting. Those quibbles aside, this looks pretty spectacular, and it seems that the once laughable Fast & Furious franchise is now basically the top pure action franchise in Hollywood in the moment, give-or-take the newly rejuvenated 007 franchise. The stunts look great, everybody looks happy to be back, and this could easily be one of the biggest movies of the summer, if not the biggest behind surefire smashes Iron Man 3 and Star Trek Into Darkness. Sung Kang is still around, meaning that we're still in pre-Tokyo Drify territory. Expect his fiery demise to get ret-conned somewhere along the way, perhaps in a gambit involving time travel. Anyway, Fast & Furious 6 looks like a genuinely great piece of earthbound action. Now can Universal quit while it's ahead and not spoil anything else from here on out?
Scott Mendelson
Scott Mendelson
2 comments:
Scott, thought on why F6 or Hangover 3 hasn't moved to a different date yet? These two are targeting the same audience and are just going to hurt each others box office take. Its fine if a studio wants bragging rights but you can still achieve that without decreasing the number of tickets sold. WB must be quite nervous right now because I expect F6 to win out just based on their respective previous installments.
Same thing as last year when Total Recall and Bourne Legacy shared the same weekend until the latter blinked and went back one week.
They should probably just retcon "Tokyo Drift" out of continuity. It's a good movie, but is really far removed from the other F&F movies.
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