Sunday, February 3, 2013

Iron Man 3 gets a creative and compelling Super Bowl tease.

This is the first piece of marketing we've seen since the teaser back in October, and it's actually a nice deviation.  The extended version (which only includes about 20 seconds of additional footage) is mostly stuff we've seen from the theatrical teaser while the remaining thirty seconds sets up without ruining a major action set piece.  I actually watched both Iron Man films over the last couple weeks and I have to say they have both aged very well, even the second one which is still flawed mostly in its messy third act and its weirdly kid-friendly tone when it comes to its poorly-developed villainy.  There's not much more to say, other than the set piece in question looks terrific and kinda scary (for no particular reason, the idea of being sucked out of an airplane, especially while still strapped to a seat, has always been kinda disturbing to me).  From what we've seen, it looks like Happy is the film's big death, but other than that I hope that Marvel and Disney show a little restraint especially as they actually have action sequences to market, as opposed to the last film which had just two major set pieces from which to cull footage.  I'm sure we'll get another trailer, probably attached to Oz: The Great and Powerful on March 8th.  But for now I'm glad about how little I know about the actual story, even having read the comic arc that it's loosely based on.

Scott Mendelson    

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