Wednesday, January 12, 2011

Catherine Hardwicke's Red Riding Hood (with Amanda Seyfried) gets a visually dynamic, but needlessly wordy poster.

I rather liked the first moody, low-key poster for this Twilight by way of Sleepy Hallow variation on Little Red Riding Hood. So while this new poster is also visually appealing, and it gives a full cast roll call (always a plus in my book), I must acknowledge that it is a poster for the unthinking masses. It has a contrived image of Amanda Seyfried running for her life, with about a paragraph worth of needless text to go with it (even more than the double-tagline first poster). I much prefer the first tagline, which merely read 'Who's afraid?'. As it is, the film actually test-screened in Woodland Hills on Sunday, so if anyone wants to chime in, feel free. This one comes out March 11th, meaning that two of the more interesting movies of the spring, Red Riding Hood and Battle: Los Angeles, open on the same day. Nice move...

Scott Mendelson

No comments:


Related Posts with Thumbnails