The other wide debut was the 3D concert documentary Katy Perry: Part of Me. The $12 million Paramount production earned $7.1 million over the Fri-Sun portion of the weekend and $10.2 million since debuting on Thursday. The analysis on this one is simple. It's performing like Jonas Brothers: The 3D Concert Experience ($12 million debut/$19 million total) and Glee: The 3D Concert Movie ($5 million debut/$11 million total) as opposed to Michael Jackson: This is It! ($32 million 5-day debut, $72 million total), Justin Bieber: Never Say Never ($29 million debut, $72 million total), and Hannah Montana/Miley Cyrus: Best of Both Worlds ($31 million debut/$65 million total). Katy Perry's documentary effort is earning strong reviews and an A from Cinemascore, so it may end up with a token amount of legs. Best bet is that it will end up between $20 million and $25 million. The film played 81% female and 72% under 25, so it was probably a great place to pick up a date in a certain age range (or depending on how old you are, get arrested). In holdover news, Ted dropped just 40% for a $32.5 million second weekend. Fueled by the holiday as well as strong word of mouth, the terrific comedy now has $120 million after ten days. So far, it's tracking ahead of The Hangover ($32 million second weekend, $104 million after ten days), but it's too early for those kind of comparisons quite yet. Pixar's Brave held firm in weekend three, earning $20 million and ended weekend three with $174 million. Among Pixar titles, that's the fifth-best 17 day total, behind only Finding Nemo ($191 million), The Incredibles ($177 million), Up ($187 million), and Toy Story 3 ($289 million). It will face its next test on July 13th, when Ice Age: Continental Drift (which has already racked up $198 million overseas) debuts in America.
Magic Mike dropped a hearty 60% over the holiday frame, for a $15.6 million second weekend. But Steven Soderbergh's $7 million male-stripper drama has already grossed $72 million, meaning it will outgross Contagion ($75 million) in a couple days and become Soderbergh's sixth-biggest grosser. Madea's Witness Protection used the holiday as somewhat blunt the usual quick-kill nature of Tyler Perry's films. It still dropped from $26 million to $10 million, but the summer weekdays helped give it a ten-day total of $46 million. There is an outside chance that it could surpass $63 million to become Perry;'s second biggest grosser ever, behind Madea Goes to Jail ($90 million). Madagascar 3 is still hanging in there, having now come within a nose of the original film's $197 million domestic gross. Worldwide, it's racing towards $475 million. Speaking of worldwide, Snow White and the Huntsman ($148 million domestic) has crossed $350 million worldwide. Prometheus now has over $300 million worldwide. Finally, despite my earlier concerns, Focus Features' expansion of The Moonrise Kingdom worked like a charm (I was wrong...) as the film crossed $26 million to become Wes Anderson's second-biggest grosser ever. Woody Allen's From Rome With Love expanded over the holiday, earning $3.5 million for a $5.2 million total. Two worthwhile indies, Safety Not Guaranteed and Bernie (both worth seeing) are still chugging, with $2 million and $7 million respectively. And finally Beasts of the Southern Wild expanded to 19 screens and earned $19,789 per each theater. The near-masterpiece sits with $745,000 thus far.
That's it for this weekend. The sole wide release next weekend is Ice Age 4: Continental Drift, as most of the geek crowd will be at Comic Con and/or breathlessly anticipating The Dark Knight Rises. Until then, take care.
Scott Mendelson
