Weekend Box Office: Oz tops twice, The Call tops Burt Wonderstone, and Spring Breakers explodes in limited release.

There is an amusing phenomenon, going back at least as long as I can remember, to underestimate the box office potential of films featuring actors of color.  We don't see it coming, we're shocked when it happens, and then studios don't actually factor this new information into their production slate.  Anyway, The Call was the top new release of the weekend, earning $17.2 million.  Yes the film played strongly among African Americans, at least partially because the movie bothered to feature a few (Halle Berry and Morris Chestnut among many others) in more than just token roles.  Tracking this debut compared to Berry's previous efforts is tough because she has had co-starring roles in stuff like Die Another Day ($47 million debut), The Flintstones ($29 million), and the X-Men trilogy ($54m, $85m, and $102m).  In terms of starring vehicles, this is bigger than the likes of Catwoman ($16 million), and A Perfect Stranger ($11 million), but below Gothica ($19 million).  The marketing smartly highlighted that it was a film about one woman rescuing another woman from peril, with no clear male lead.  It played 61% female and 53% over-30.  The picture cost just WWE just $13 million before selling the rights to Sony and earned a B+ from Cinemascore, so it may just have legs.  Even if its appeal is about "black audiences have nothing for them right now", Warner Bros' Jackie Robinson biopic 42 doesn't open until April 12th.

Review: The Call (2013) is much better than you were expecting, at least for the first hour.

The Call

2013
95 minutes
Rated R

by Scott Mendelson

For the first hour or so of The Call, you'll think you're watching a new B-movie classic.  The picture is staged as a typical 'special location' thriller.  We get a solid prologue, a decent chunk of the movie set during the actual situation we paid to see, and then, as must always be a the case, a finale set away from the prime location.  Speed had to eventually leave the bus, Shoot to Kill had to eventually get out of the mountains, and Red Eye couldn't just end on that plane.  It's how a film like this handles the eventual disembarking that determines its overall success.  Sadly, The Call blows the dismount by a considerable margin, trading plausible real-world tension for generic genre cliches.  But up until that time, it is a superior thriller, and a successful return to the somewhat lost art of what Roger Ebert liked to call the bruised-forearm movie.  For the first 2/3, The Call is a nearly perfect example of what it's trying to be.