Good movie news in 2012: The return of the "movie".

I've written a bit about this over the last couple years, but this weekend is surely as shining an example as anything about how the mainstream film landscape has somewhat self-corrected.  This weekend sees the release of four wide releases.  We have two R-rated films, one a vulgar (but surprisingly smart) comedy about a talking bear and the other a $5 million indie dramedy about male strippers directing by one of our most successful experimental filmmakers.  We've got a bawdy PG-13 comedy aimed primarily at African-American audiences and a PG-13 star-driven drama.  Ted, Magic Mike, Madea's Witness Protection, and People Like Us are all coming out tomorrow in wide release.  What we've seen over the last year or so and what we will continue to see throughout the remainder of 2012 is the return of what can only be called the old-fashioned 'movie'.  In a time when it seems that every week brings another $150 million male-driven action tentpole based on a comic book or action figure series, a glance at the release schedule shows something very different.  Amid the big-budget animated films (which I generally like), the mega-budget comic book films (which are sometimes very good) and the various remakes and reboots, there exists a plurality of old-school, often star-driven dramas, comedies, and often adult-skewed fare being released by major studios on thousands of screens every weekend.  It seems that Hollywood is getting the message that one cannot subsist on a diet of nothing but tentpoles.

Weekend Box Office (06/24/12): Brave hits the Pixar bulls-eye while Abraham Lincoln: Vampire Hunter is (somewhat) staked.

Another year, another $60-$70 million Pixar opening weekend.  Brave (review) is their thirteenth release, as well as their thirteenth number-one debut and their eighth film to open between $60 and $70 million since 2001.  Brave, which attracted headlines due to the fact that it was Pixar's first film with a female lead (and a female director until Brenda Chapman was replaced by Mark Andrews), opened with an estimated $66.7 million this weekend, putting it (for now) just above Cars 2's $66.1 million debut and a bit below Up's $68.1 million opening as the fifth-best debut in Pixar history.  Brave pulled in $24.5 million on Friday, which gives the film a 2.71x weekend multiplier, which is actually pretty low by Pixar standards.  Still, it's close enough to the 2.73x multiplier for Wall-E ($23m/$63m), the 2.68x weekend multiplier for Toy Story 3 ($41m/$110m), and the 2.64x weekend multiplier for Cars 2 ($25m/$66m) to avoid any alarm.  Movies, even most animated ones, are just a bit more front-loaded these days and Pixar films tend to play like sequels in a popular franchise than stand-alone entries. In terms of total box office, there is always the chance that Brave could play like Cars 2, which (comparatively) flamed out with just 2.8x weekend-to-total multiplier ($191 million domestic) and end up below $200 million.