Weekend Box Office (04/24/11): Rio holds strong, Madea and Water for Elephants open well on Easter weekend.

It was another 'everybody wins' at the box office this Easter weekend, as every major new release opened at or above expectations, while most of the older movies had strong holds. 20th Century Fox's animated adventure Rio was number once again, as it fell just 32% for a $26.3 million weekend. The $90 million Blue Sky production has so far amassed $80 million domestically, while already grossing $286 million mark worldwide. It has already surpassed the $234 million worldwide haul of Rango to become 2011's top international grosser, if only for a week or two. The success of Rio exemplified the hidden good news in this first 1/3 of 2011. While others complained about the lack of massive opening weekends and the smaller cumulative weekend box office compared to last year, there was a flood of comparatively cheaper films that had slightly smaller opening weekends but displayed solid legs all season long. Money is money, and studios will take it over the first weekend or over the first ten days or so either way. Besides, considering that the theaters themselves get a larger cut (50/50 vs. around 30/70) after the first few weekends, you can bet that they'd greatly prefer smaller opening weekends but leggier exhibitions.