Showing posts with label lily. Show all posts
Showing posts with label lily. Show all posts

Sunday, April 1, 2012

Weekend Box Office (04/01/12): The Hunger Games powers on, Wrath of the Titans falls into the "Tomb Raider trap", Mirror Mirror underwhelms.

As expected, The Hunger Games (review/trailer) again topped the box office this weekend, but its relatively strong hold suggests that it may be a bit mightier than a conventional Twilight/Harry Potter sequel.  With $58 million in weekend two (the ninth-biggest non-opening weekend ever, ahead of all the respective Harry Potter and Twilight Saga films), the film dropped 61% and ended day ten with a whopping $248 million.  That's the biggest ten-day total for a non-sequel ever, and the fifth-biggest ever.  It came in above the $240 million ten-day total of Spider-Man 3, and it is that film which its performance most resembles.  Spider-Man 3 opened with $151 million in May of 2007 before dropping 61% for a $58 million weekend.  Spidey took a drop on weekend two despite having no new releases to compete against because it wasn't exclaimed critically-acclaimed among the fanbase.  The Hunger Games had two big releases this weekend, plus the loss of its IMAX screens which represented about 7% of its theaters and 10% of its gross last weekend.  No other mega-opener on this level that benefited from IMAX has had to deal with the immediate loss of those premium screens, so it bares mention when comparing it to the respective second weekends of The Dark Knight ($75 million off a $158 million debut) or Alice In Wonderland ($62 million off a $116 million debut).  Spider-Man 3 ended its domestic run with $336 million, and its ten day total represented 71% of the gross.  Giving The Hunger Games a similar pattern would give this franchise-starter a final domestic cume of $349 million.  We'll see how it weathers the 3D reissue of Titanic next weekend.  Oh, and it's up to $362 million worldwide, all on a mere $90 million budget.

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