Amazing Spider-Man sets Tuesday record with $35 million opening day. Six day weekend: $140m-$162m.

The Amazing Spider-Man ended up almost as amazing as Spider-Man 2 on the first day of its respective six-day Independence Day holiday weekend.  With $35 million per-Sony, it broke the record for the biggest Tuesday gross ever and the biggest Tuesday opening day ever (both held by Transformers, grossed $27 million over its first day ($4 million of that, or 11.4%, was from IMAX engagements).  But, as you recall, Transformers had $8.8 million worth of 8pm-12am sneak previews on Monday that year, giving the film a 1.25 day total of $36 million.  So Transformers needed 1.25 days to do what The Amazing Spider-Man did in 24 hours.  But The Amazing Spider-Man has 3D bumps and inflation to reckon with.  Inflation alone would put Transformers's opening 1.25 days at about $42 million, which is about what Transformers: Revenge of the Fallen made ($43 million) on its first 1.25 days this time last year.  So it appears offhand that The Amazing Spider-Man will perform, in terms of weekend multipliers, somewhere between 4x and 4.6x its opening day number, or about what Transformers (4.3x - $155m/$36m), Transformers 3 (4.1x - $180m/$43m), Spider-Man 2 (4.5x - $180m/$40m), Hancock (4.6x - $112m/$24m), and Superman Returns (4.6x - $97m/$21m) did over their respective July 4th six-day "weekends". The outlier is War of the Worlds, which opened with $21 million on a Wednesday and made it to $112 million by Monday, a 5x weekend multiplier. As such, expect The Amazing Spider-Man to gross between $140 million and $162 million by Sunday night, with an off-chance of it earning as much as $175 million.

Scott Mendelson
 

Midnight box office: The Amazing Spider-Man earns $7.5m at 12:01am. Will it fall closer to $112m or $155m by Sunday?

The official numbers are in, and The Amazing Spider-Man is off to a decent if-not amazing start.  The reboot earned $7.5 million in midnight screenings.  $1.2 million of that came from IMAX alone, giving each IMAX theater a $4,000 per-screen average.  For comparison sake, Spider-Man 3 debuted with $10 million worth* of midnight showings five summers ago.  While said threequel debuted on a Friday as opposed to Tuesday, it also was in the middle of the school year and didn't have the benefit of 3D ticket prices and expanded IMAX opportunities.  To be fair, there wasn't nearly as much 'rush out and see it' factor this time around, as it wasn't a sequel to a popular series and didn't have the debut of a fan-favorite villain (Venom, natch).  As it is, $7.5 million is the same midnight number that Iron Man 2 pulled in two years ago on its way to a $128 million Fri-Sun total.  But it's difficult/unfair to compare Fri-Sun openings with extended week openings, so let's look at more relevant stats.