Why the box office failure of Fun Size is actually good news.

Call it reason 3,214 why movies aren't dead.  As you all know, the Nickelodeon comedy Fun Size debuted in theaters last weekend with nary a peep. With just $4 million to its name by Sunday night, it was the 64th-lowest opening weekend for a wide release in history.  Why does any of this matter?  Well, precisely because it doesn't matter.  The film starred Victoria Justice, Jane Levy, and Chelsea Handler and was sold as "The Hangover for kids".  It was also yet another example of a female-centric comedy.  It bombed.  But you know what didn't happen?  You didn't hear hand-wringing about how a female-centric comedy tanked at the box office. You didn't see speculative essays about what the film's failure meant for the future of female-driven comedy in mainstream cinema.  Heck, I did not see one single article discussing even the fact that the film was in fact a female-centric comedy.  I've always said progress comes when you don't have to talk about it.  Well Fun Size bombed last weekend and nobody really cared.  I'd argue that is progress.