There has been much discussion over the last few months over the relative box office failures of more cult-ish genre properties. But, the fact remains that films based on cult properties or inherently aimed at cult audiences are almost designed not to break out beyond the pre-established audience. In the end, the real victories for (among others) Watchmen, Scott Pilgrim vs. the World, and Kick-Ass is that they got made and were released to a wide audience. Expectations were out of whack for all three, but those that wanted to see them had ample opportunity and will enjoy them accordingly. The problem is, at heart, an entertainment media that treats the niche as mainstream.
