The Amazing Spider-Man earns $23.4 million on its second day, bringing two-day total to $59 million.

Well, this is the first (small) sign of trouble.  The Amazing Spider-Man 35% on its second day, earning $23.4 million over July 4th.  It's not a dreadful plunge, and when you remove the $7.5 million worth of midnight screenings on Tuesday, it's closer to a 15% drop.  The film has earned $59.2 million in two days, or exactly what Spider-Man 3 earned on its opening day back in May 2007.  Among the various July 4th openers in recent years, its two-day total puts it ahead of everything save Spider-Man 2 ($64 million), Transformers: Dark of the Moon ($64 million), Transformers ($65 million... also opening on a Tuesday), and Twilight Saga: Eclipse ($92 million, although coming off an insanely front-loaded $30 million at midnight and $68 million over its first 24 hours).  The comparison points should be Spider-Man 2, Transformers 3, and Transformers.  Spider-Man 2 debuted with $40 million on its opening day (Wednesday) but then plunged 41% to $23 million as well.  The difference is that Spidey's second day didn't actually fall on July 4th.  When Transformers debuted on a Tuesday, its Wednesday total actually went up 4% from $27 million to $29 million.  However, when factoring in those pesky Monday-night sneaks (first 1.25 days = $36 million), then Transformers technically dropped 19%.  Without even looking at the whole 3D/IMAX ticket-price bump issue, the adjusted-for-inflation two-day totals for Spider-Man 2 ($81 million) and Transformers ($75 million) are well-above The Amazing Spider-Man's figures. On the plus side, it's been playing identical to Transformers: Dark of the Moon, minus only the $5.5 million worth of 9pm showings that film had prior to the midnight screenings. Two days in, it still looks like The Amazing Spider-Man will end its six day weekend with between $140 million and $165 million.

Scott Mendelson

Midnight box office: The Amazing Spider-Man earns $7.5m at 12:01am. Will it fall closer to $112m or $155m by Sunday?

The official numbers are in, and The Amazing Spider-Man is off to a decent if-not amazing start.  The reboot earned $7.5 million in midnight screenings.  $1.2 million of that came from IMAX alone, giving each IMAX theater a $4,000 per-screen average.  For comparison sake, Spider-Man 3 debuted with $10 million worth* of midnight showings five summers ago.  While said threequel debuted on a Friday as opposed to Tuesday, it also was in the middle of the school year and didn't have the benefit of 3D ticket prices and expanded IMAX opportunities.  To be fair, there wasn't nearly as much 'rush out and see it' factor this time around, as it wasn't a sequel to a popular series and didn't have the debut of a fan-favorite villain (Venom, natch).  As it is, $7.5 million is the same midnight number that Iron Man 2 pulled in two years ago on its way to a $128 million Fri-Sun total.  But it's difficult/unfair to compare Fri-Sun openings with extended week openings, so let's look at more relevant stats.