Weekend Box Office (02/05/12): Chronicle and The Woman In Black both debut to around $20 million while Big Miracle tanks.

As I wrote yesterday (HERE), I don't care which of the two big releases end up at number one for this weekend.  Chronicle and The Woman In Black are both low-budget over/under $15 million releases that are somewhat abnormal in terms of what's considered a mainstream release, both were exceedingly well-marketed (as opposed to 'saturation marketing'), and both are unqualified hits after their first three days.  But since I have to choose which film to discuss first, I will pick Chronicle (review), which A) I've seen and B) is the unofficial #1 film this weekend with $22 million (as opposed to The Woman In Black, which made 'just' $21 million).  Chronicle announces the arrival of director Josh Trank (and writer Max Landis, son of John).  The quite compelling and thoughtful character study, which is plays with the genre trappings of as super-hero origin story through the 'found footage' format, cost just $12 million and drew a large chunk of young audiences of both genders (it played 45% female).  I have no idea what the legs will be like on this downbeat morality play (it received a B from Cinemascore), but I'd argue its artistic and box office success pretty much kills Warner Bros's planned live-action Akira remake and hurts Sony's The Amazing Spider-Man (which is advertising itself as a more low-key and emotionally-gritty superhero origin story... whoops).  Come what may, a very good and creative little movie just opened very well, and that's a win for everyone.

Weekend Box Office (01/29/11): The Grey tops, while One For the Money and Man On a Ledge somewhat stumble.

In a somewhat refreshing turn of events, this weekend had three wide releases, all budgeted below $45 million and all technically geared towards adults.  And for the fourth straight weekend this month, an R-rated new release topped the box office yet again.  The top film of the weekend was Joe Carnahan's wilderness survival drama, The Grey.  The Liam Neeson vehicle, concerning plane crash survivors struggling to fend off death by various forms of nature (including wolves), opened with a solid $20 million.  Yes, that's slightly below the $21 million debut of Unknown and the $24 million debut of Taken around this time in 2011 and 2009, but those films were PG-13 while The Grey was rated R.  The picture scored a B- from Cinemascore, which is not surprising.  On one hand, it's a good movie, a thoughtful and introspective mediation on several men coming to terms with their forthcoming demise.  On the other hand, the film was sold as an action picture featuring Liam Neeson fighting wolves with his bare hands.  Without going into spoilers, that's not entirely accurate.  Still the film obviously has fans, as the picture scored a relatively rare 3x weekend multiplier.  Anyway, the film cost Open Road Films just $35 million, so this should be a solid moneymaker for the mini distributor even if the somewhat false advertising causes it to drop hard next weekend.

Weekend Box Office (12/11/11) New Year's Eve and The Sitter open weak while Tinker Tailor Soldier Spy and Young Adult open huge in limited release.

In what one might call 'the calm before the storm', two middling wide releases debuted to relatively middling numbers.  Next week sees a flurry of major wide releases over the last two weeks of the year, so this frame was a bit of a breather.  The top film was New Year's Eve, which debuted with $13.8 million.  That's one of the weakest #1 debuts of the year, and about $1 million less than Valentine's Day grossed on its first day back in February 2010.  That film scored the record for a romantic comedy debut with $56 million over Fri-Sun.  Of course, that film had romantic comedy heavyweights like Julia Roberts, Anne Hathaway, Queen Latifah, and Jennifer Garner.  This film had a slightly lower-wattage cast, with only Katherine Heigl and Zac Efron qualifying as box office draws.  The newbies this time around (Michelle Pfeiffer, Robert De Niro, Hillary Swank, Jon Bon Jovi, Halle Berry, Lea Michele, etc) are names, but not actual 'bring them to the theater' movie stars.

Trailer: Katherine Heigl's One For the Money panders to gender stereotypes.

This one dropped a couple days ago, so pardon the tardiness.  Anyway, I know nothing about the Stephanie Plum character or the Janet Evanovich novels that this film is adapted from.  All I can say is that it's a big clearer why Lionsgate moved this film from its original mid-summer 2011 slot to January 27th, 2011.  It's no secret that I'd be all smiles about a female-centric action franchise.  But this looks quite terrible, feeling like a rehash of The Bounty Hunter (of course the novel in question was published in 1994) and, most crucially, refusing to take its premise remotely seriously.  Again, I can't say if this is faithful to the novels, but why must this female-driven action film be burdened by camp and in fact sell the idea that women cannot be convincing action stars?  Before she became a star on Grey's Anatomy, Heigl dabbled in action (macing Everett McGill in Under Siege 2: Dark Territory) and sci-fi tinged adventure (she had a supporting role on Roswell).  The basic source of the comedy seems to be "ha ha, look at how incompetent that chick is with traditional action tropes!").  I'm surely giving more thought to this trailer than it deserves, but it really was eye-poppingly bad.

Scott Mendelson