Showing posts with label slump. Show all posts
Showing posts with label slump. Show all posts

Tuesday, March 22, 2011

There as no slump then, there is no slump now! Why comparing cumulative weekend box office makes no sense and hurts our desire for better movies.

Brandon Grey at Box Office Mojo called the weekend box office 'listless'. Nikkie Finke at Deadline Hollywood called it 'a soft weekend'. And Brent Lang of The Wrap called it 'sluggish'. 'Weak' was the word as three mid-to-low budget films opened with both solid reviews and decent box office. Also on everyone's mind was the fact that this weekend was down this year by about 10% compared to this weekend in 2010. We've been hearing that talk quite a bit this year, as each weekend is considered a quasi-disaster because it didn't equal or surpass the respective weekend from last year. There is a reason I never discuss how well a respective weekend performed compared to the same weekend last year or the year before. It's irrelevant. Every year brings different movies and those movies perform in vastly different ways from the year before or the year after. More importantly, it feeds into the absurd 'this year must be BIGGER' mentality, even if the product doesn't justify that. Want to know why this year's first few months have been down compared to last year? A) Avatar and B) Alice in Wonderland.

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