Why Guillermo del Toro's 'Pacific Rim' Will Be a Bigger Hit if Summer 2013 is an Artistic Failure

As I mentioned last week, the success of Guillermo del Toro's large-scale monsters vs. robots action tale Pacific Rim is at least partially predicated on how well-received the previous two months of summer films happen to be.  This summer will mark the ten year anniversary of Pirates of the Caribbean: Curse of the Black Pearl.  As most of you know, the Disney pirate adventure was a surprise of sorts, both in terms of its unexpected quality and its huge financial success.  The film was a proverbial dark horse of summer 2003, a film based on pirates (box office poison!) starring Johnny Depp (usually box office poison way back when) and based on a theme park ride.  On paper, the $130 million film was seemingly a recipe for disaster.  But two things happened that summer.  Pirates of the Caribbean: Curse of the Black Pearl was very good and a large portion of the May/June summer releases were not.  As such, by early July, summer movie audiences were primed for a would-be tent-pole that actually delivered the goods.  Gore Verbinski's pirate adventure was the one we were waiting for, and audiences responded accordingly with a $73 million five-day opening and a $303 million final domestic total.

Pacific Rim gets a suitably large-scale teaser...

Between this and Man of Steel (along with The Hangover part III), Warner Bros. is going to have a very nice summer. I don't know whether or not Guillermo Del Toro's Pacific Rim is going to be anything more than basically a straight version of Monsters Vs. Aliens, but I've remarked before that I wish the 2009 Dreamworks animated feature was willing to take its 50's sci-fi throwback more seriously.  The scale of this picture is obviously huge, although these days commenting on the scale is about as useful as saying "Wow, great special effects!" about pretty much any major film past 1994. *Big* is the new normal for stuff like this, and I hope that either the film is more than just Robots Vs. Monsters or at least that it's a really really exciting version of said template.  Del Toro doesn't generally do soulless blockbusters, so one can presume that the picture has some substance.  If the film really hits big, expect Idris Elba's (in his natural accent it appears) rallying cry: "Today we are cancelling the apocalypse!" to become a catchphrase of sorts.  Anyway, this looks pretty terrific so we'll know more when we know more.  Pacific Rim opens July 12, 2013.  Any thoughts?

Scott Mendelson      

Paramount attaches Star Trek Into Darkness IMAX sneak to The Hobbit, screws over Warner Bros. yet again.

Paramount just loves using IMAX to screw with Warner Bros.  For the third time, Paramount has put Warner Bros. in a somewhat awkward position.  As you recall, three years ago a scheduling conflict between Transformers: Revenge of the Fallen and Harry Potter and the Half-Blood Prince left the sixth Harry Potter picture without IMAX screens for the first two weekends of its run.  The loss certainly didn't hurt the box office much (HP6 was the first HP sequel to cross $300 million domestic), but it was an embarrassing scheduling snafu.  This time last year Warner Bros somewhat shot itself in the foot by allowing the IMAX preview for The Dark Knight Rises to premiere in front of 'true IMAX' prints (about 40 screens) of Paramount's Mission: Impossible: Ghost Protocol even as the film opened in limited IMAX release against Warner Bros' Sherlock Homes: A Game of Shadows.  Again, no real harm, no real foul, although the fourth M:I picture got tons of free publicity that otherwise would have gone to Sherlock Holmes 2 had *it* been the only place to see new The Dark Knight Rises footage.  Warner Bros did Paramount a favor last year and it seems that it's payback time.  Ironically said payback will end up hurting Warner Bros yet again.