Showing posts with label Eva Mendes. Show all posts
Showing posts with label Eva Mendes. Show all posts

Sunday, May 13, 2012

Weekend Box Office (05/13/12): Dark Shadows no match for The Avengers as the Marvel pic earns $103m in weekend two.

I've long said that, generally speaking, any would-be blockbusters slotted for the second major weekend of summer are doomed to somewhat under-perform, unable to break out of the spotlight hogged by whatever film kicks off the summer.  Since 1996 (when Warner Bros. officially kicked off summer with Twister in the first weekend in May), only two times has a film debuting on this very weekend actually topped the box office, and both times were due to a Hugh Jackman franchise film so disappointing audiences that moviegoers were more-than-ready to lap up whatever came next.  In 2004, Troy opened with $44 million against the second weekend of Van Helsing while Star Trek rode a wave of good publicity to $79 million against the crash-and-burn second weekend of X-Men Origins: Wolverine.  Other than that, the second weekend of summer is littered with either smaller films that didn't need to reach blockbuster status (The Horse WhispererDaddy Daycare, Monster-In-Law, Bridesmaids, etc) or would-be blockbusters that crashed hard on opening weekend (Dragonheart, Battleship EarthPoseidon, Speed Racer, etc).  Falling into the 'close-but-no cigar' category would be Robin Hood from 2010 (which opened with a solid $37 million but still needed massive overseas dollars to recoup its $200 million budget) and this weekend's Dark Shadows.

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