Classic Marketing: How the trailer for Brian DePalma's Mission: Impossible invented the modern movie tease, for better or worse.

If you were old enough (or young enough) to care back in February or March 1996, you probably thought this was the greatest trailer you had ever seen.  And in a certain sense, you were right.  For better or worse, this trailer for Brian DePalma's Mission: Impossible basically redefined the modern movie trailer.  While Batman (1989) was the first major trailer to have no narration or voice over of any kind, the M:I trailer played a different game.  It was arguably the first trailer to move so quickly that you could barely digest the images.  It had plenty of dialogue and plot teases, most of it supplied by an gloriously cryptic Henry Czerny, but the would-be exposition vague enough to not qualify as a spoiler.  On the other hand, it has explicit misdirection, falsely setting up Emmanuelle Béart as a damsel-in-distress while using a sex scene between her and Tom Cruise that wasn't even in the final cut of the film.  But its core contribution to modern film-trailer construction was the sheer speed and intensity of its action montage.  Obviously set to Lalo Schifrin's classic theme (well, maybe not so obviously...), the final rip-roaring 90 seconds arguably redefined how high-energy a trailer could be.