This is an improvement over the prior trailer and Superbowl ad purely because it actually has a few money shots and, for whatever reason, the footage looks more three-dimensional and 'film-like' than the comparatively flat ads thus far. It's good that Black Widow actually gets stuff to do this time around, and I'm genuinely impressed with the Hulk footage (that close-up at the end of the 360 shot actually looks like Mark Ruffalo). In terms of action, it still looks like we're looking at three key action sequences: the dick-measuring contest in a forest between Captain America, Thor, and Iron Man, some kind of second-act incident at the Avengers headquarters (invasion or a Hulk freak-out I presume), plus the all-important climax where the Loki's army of robot things (I'm not hardcore enough to know what those flying bugs are) wage war on a single block of New York City. The third act stuff looks solid, and I have to admit I'm pleased that we still don't know much about the nitty-gritty plot details, which is as it should be. Yes, I still wish the film felt a big larger in scale, but if the film works as quality entertainment it will be a moot point. Obviously you don't hire Joss Whedon for large-scale pyrotechnics, but for character development and quality dialogue, so we'll see if one outweighs the apparent lack of the other (I personally would rather have bad action in a good movie than vice-versa). Point being, despite my comments yesterday about Disney's marketing making a negative impact, this trailer actually makes me more excited than I was yesterday, so that counts as a win. Anyway, the film drops May 4th (although the UK gets it a week earlier) and as always, we'll see...
Scott Mendelson
Scott Mendelson
