Looks like Disney is selling the only trump card it has. And, personal annoyances aside, I can't really blame them. They sold Tim Burton's Alice in Wonderland as "The Mad Hatter Movie" and made $1 billion worldwide. Still, it is a little depressing considering how the prior series posters remembered to highlight the actual main characters (Elizabeth Swann and Will Turner) alongside the scene-stealing supporting character that is Mr. Jack Sparrow. I'll gladly walk the plank if Rob Marshall actually makes his first-ever good film, but this feels more like a cash-grab with every additional piece of marketing. We'll see soon enough, on May 20th. Thanks to IGN for the 'get'.Scott Mendelson
