Thursday, May 29, 2008

"No one could have predicted the levees would break..."

Pardon the use of the Katrina disaster to make a box office related point, but here we go again. Sex And The City will open to $40-$50 million over the weekend (I'm thinking around $45 million) and the analysts and pundits will wring their hands in amazement and claim that women are the new hot audience. Just like Tyler Perry movies will always 'surprise' those who aren't paying attention to ten minutes ago. And then, five minutes later, the studios will get back to ignoring 51% of the moviegoing populace and pretending that all women's pictures must involve women suffering mightly in a female fashion.

It's also heavily ironic that Warner Bros. will reap the rewards for a film that they passed on and only obtained because they killed New Line Cinema and stole their production slate.

Scott Mendelson

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