Why an R-rating for A Good Day To Die Hard matters...

Bruce Willis let it be known to Harry Knowles late Friday night (and Fox confirmed sometime later) that A Good Day To Die Hard will be opening on February 14th, 2013 with an R-rating.  That's somewhat of a surprise, since Live Free Or Die Hard infamously went out as a PG-13 and still ended up as the biggest domestic grosser of the series.  On the other hand, it still earned less worldwide than Die Hard: With a Vengeance way back in 1995 and is actually the lowest-grossing entry in the series when adjusted for inflation, so it stands to reason that the PG-13 didn't make a difference either way.  Of course, cutting down a movie for a PG-13 to get the kids and then opening it on the same weekend as a Pixar movie is somewhat stupid, but I digress.  Of course, the fact that the film is going to be R-rated doesn't necessarily mean it's going to be good.  Heck, it may not mean anything other than John McClane saying "fuck" more than once amid otherwise bloodless (or hastily CGI-inserted bloody) violence.  From the sound of Willis's statement, it seems that Fox wasn't aiming for an R-rated movie, but that they are merely willing to accept the MPAA's position.  This is itself is encouraging and possibly a sign of a 'new day' for mainstream studio films.  

2012 Summer Movie wrap-up: The Avengers and the art house save an otherwise mediocre summer movie season.

This is actually a pretty simple summer movie season to analyze and/or dissect.  In short, the expected mega-blockbusters were indeed mostly mega-blockbusters, the expected middle-of-the-road hits were just that, while the films pegged most likely to flop or at least financially disappoint did just that.   If you had polled pundits at the beginning of the summer over the top four films of summer 2012, you they probably would have told you some combination of The Avengers, The Dark Knight Rises, The Amazing Spider-Man, and Brave.  And three of those films did pretty much what should have been realistically expected of them.  The core artistic pattern of summer 2012 was pretty simple: Most of the mainstream entries, even the ones expected to soar, ended up being artistically disappointing while the indie scene was on fire all season long.  Speaking financially, audiences embraced most of the major art-house films while being just a little pickier when it came to mainstream fare.  But the biggest news of summer 2012 was the general success of old-school movies, as a number of original properties and/or star vehicles proved quite profitable.  I've written extensively elsewhere about the slow and steady return of the 'movie' so I won't dwell on that here (essay and essay).  But when Magic Mike is a smash hit while a Total Recall remake is a money loser, one hopes that the studios will take note and perhaps learn a lesson different than "Let's make a sequel to Magic Mike!".

Box office speculation: Will Total Recall "pull a John Carter"?

Note: I posted then removed this article late yesterday afternoon when some figures were questioned by an unnamed writer more knowledgeable than me. I realized that I hadn't bothered to link to anything since I thought the figure was common knowledge, and I didn't have time to investigate at that exact moment.  The article below is as is, with appropriate linkage.  

Thanks to The Bourne Supremacy moving a week later to August 10th, we have another relatively light weekend at the box office, with only Diary Of A Wimpy Kid: Dog Days and Sony's Total Recall remake opening wide.  There is an uber-tight lid slammed shut on any advance word on Total Recall, with an embargo apparently existing until Wednesday for some and all the way until Friday for others.  I did not pursue and was not invited to a screening, and considering how busy I'm going to be for awhile I may not even see the film for a good long time (I'll see Diary of Wimpy Kid 3 before I see Total Recall).  But I digress.  What I come here to discuss is a relatively new phenomenon, which I would like to call 'pulling a John Carter'.  I don't mean that Total Recall will flop, although it *could* due to what appears to be a general lack of interest beyond morbid curiosity (is anyone in the blog-sphere talking about anything other than the relatively 'hotness' of Kate Beckinsale versus Jessica Biel?).  But at a cost of $200 million, Total Recall *has* to be a world-killing blockbuster both here and abroad just to break even.  And is there anyone here who thinks that Total Recall, sans a major global star or even 3D-enhancement, has the muscle to gross even $400 million worldwide, let alone the $550-600 million arguably necessary for a decent profit?

Weekend Box Office (06/17/12): Rock of Ages and That's My Boy tank while Madagascar 3 remains strong and Prometheus plummets.

I try to remain somewhat positive about box office, if only to counter the relentless 'It's a bomb!' or 'Big Star FAILS!' punditry that makes up much of the box office pundit world.  But there is little good news to report about this weekend's two big releases.  The top new release was Warner Bros' broadway adaptation Rock of Ages.  The 80s rock homage pulled in just $15 million.  Now to be fair, while the film's opening is far below the $27 million debut of Adam Shankman's last musical, Hairspray in July 2007 as well as the $27 million debut of Mamma Mia! four summers ago, it's actually the sixth-biggest debut for a modern musical, which shows how rare they are even in a post-Moulin Rouge era (Moulin Rouge opened with $13 million eleven years ago, by the way).  It's a bigger opening that Rent ($10 million), Dreamgirls ($14 million on under 900 screens), Burlesque ($11 million), and Sweeney Todd ($9.3 million on 1,249 screens).

Bad films have good ideas too. Or why Prometheus shouldn't get a token pass for its 'big ideas'.

Here's a newsflash: Most movies are inherently about 'something'.  Art films are about 'something'.  Studio prestige pictures/Oscar-bat are usually about 'something'.  And yes, even mega-budget studio franchise entries are usually about 'something'.  There is a notion running around the Internet that Ridley Scott's Prometheus should be graded on a curve because it technically has a few 'big ideas' in its screenplay.  And yes it does indeed play around with concepts involving the origin of human existence, the motives for our apparent creation, and what our beginnings say about what we have or have not evolved into.  We can argue about how well they are developed, how they mesh with the pulpier genre elements, or what extra depth the inevitable (and just announced) extended Blu Ray cut will provide this Fall.  But I didn't come here to re-critique Prometheus (review).  That it has ideas, be they big or even good, is not automatic justification for forgiving the film for its pretty glaring slights as an actual story/character narrative.  Moreover, the "But, it's actually about something!" defense is rooted in a long-standing critical falsehood, the concept that most movies are bereft of thought, ideology, and even basic ideas.  This is false.  And this falsehood is hurting how we look at movies in general.

Weekend Box Office (06/10/12): Madagascar 3 and Prometheus both open well.

As I often say, ranking is a relatively irrelevant stat that shouldn't be used as a barometer for box office success.  Both wide releases opened like rather well this weekend, and in this case the weekend gross of the second place film is arguably a more impressive achievement.  Anyway, the number one film of the weekend was Madagascar 3: Europe's Most Wanted (review) which debuted with a pretty big $60 million.  That's pretty close to the $63 million that Madagascar 2 opened with back in 2008 and the $61 million that the first film debuted with over its four-day Memorial Day 2005 opening weekend.  I had theorized that the film might explode even higher due to the utter lack of kid pics this summer (ala The Lorax earning $70 million in March after months of no family films), but I'm not going to pretend that this debut it's 'disappointing'.  It's still a solid debut that's right in line with the previous entries of the series, give or take inflation and the 3D bump.  It's almost identical to the $60 million debut of Kung Fu Panda in June 2008 and the $59 million debut of Dreamworks's Monsters vs. Aliens in March of 2009.  The film earned an 'A' from Cinemascore and while it's not quite that good it is a lot of visually creative fun.  That most kids are already out of school made the film's Friday ($20 million) play like a proverbial Saturday, meaning that there was no Saturday jump ($22 million) as is sometimes the case with animated films. The film played 45% 3D, 56% female and 54% under 25 years old.

Don't leave us hanging... If you want us to see a sequel, you might want to *finish* the first film.

Corey Atad wrote a great 'wish I had gotten around to writing it first' piece on Friday.  It's about well, it's called "Prometheus; or Stop Trying to Set Up Sequels!".  I've whined about this in brief or in the context of something else from time to time, but the whole 'everything's a trilogy' mindset has been quite harmful to any number of pictures over the last decade.  When you go back and look at the films that spawned successful franchises, they generally began with mostly close-ended installments.  Star Wars stands on its own, as does The Matrix, Pirates of the Caribbean, and Batman Begins (heck, over the last four years I've come to admire how The Dark Knight begins and finishes its Harvey Dent business within its own 152 minute running time).  Even the first Back to the Future ended its specific narrative before offering a comedic cliffhanger that didn't necessarily need to be revolved (the producers always say they sure as hell wouldn't have had a flying car at the epilogue if they knew they were going to have to do expensive FX for a flying car all throughout a sequel).  Even Harry Potter and the Sorcerer's Stone had a relatively self-contained story that didn't necessarily require a sequel to complete its narrative.

Spoiler Thread: Open discussion for Prometheus and Madagascar 3...

You know the drill.  It's open season below for anyone to discuss the two big movies opening this weekend, as I imagine a large portion of my readership will have at least seen Prometheus by weekend's end.  One request: Since some people may have seen one film but not the other, please label which film you're going to discuss in your comment so spoiler-phobes know to avoid it if they haven't seen it yet.  Obviously if you want to discuss the limited debuts as well, feel free but please label what film is being discussed.  Thanks and go nuts!

Scott Mendelson

Midnight box office: Prometheus earns $3.56 million at 12:01am. Weekend looks to be around $64 million.

For the first time since The Avengers, a major summer movie has landed where its midnight grosses are actually somewhat relevant.  The hotly anticipated Prometheus, Ridley Scott's kinda-sorta prequel to Ridley Scott's Alien earned $3.56 million in midnight screenings last night.  The math is pretty easy on this one.  It's basically being viewed as a geek-centric sequel/prequel and thus falls into the same boat as heavily anticipated and somewhat niche geek properties.  As such, we're looking at the film having earned between 3.5% and 6.5% of its weekend gross just last night.  That gives Prometheus a probable opening weekend of between $53 million and $100 million.  Realistically speaking, a 5.5% figure is probably where it ends up, giving the $130 million science-fiction thriller a terrific $64 million for the weekend.  Obviously we'll know more in about 10-12 hours.

Scott Mendelson

In a film-culture seemingly entitled to spoilers, simple concealed narrative become "PLOT TWISTS!"

Under normal circumstances, this post would require a 'Spoiler Warning(!)'.  But what I'm discussing aren't some shocking plot twists or stunning third-act reveals, which is kind of the point.  This Friday finally brings about the US release of Ridley Scott's Prometheus.  A major part of the marketing campaign has centered around its somewhat cryptic beginnings, the idea that Fox wasn't revealing the whole film in the trailer as is often the case.  This in turn led to speculation that there was some plot twist being held in reserve, be it a specific connection to the Alien franchise or some kind of stunning third act reveal.  We've seen this game before, as Paramount successfully sold the idea last summer that Super 8 had some kind of climactic reveal and/or plot twist.  Without going into spoiler-y details, this is not true for either of the above films.  Prometheus certainly has some narrative threads that haven't been revealed in the marketing, while other pretty major details have been blatantly spoiled because they contained 'money shots'.  But at the end of the day, and this is not a criticism per-se, Prometheus unfolds in a somewhat predictable manner, as did Super 8.  What's interesting is that in this day and age merely not revealing the entire narrative arc and/or every money shot in the film qualifies as 'hiding plot twists'.

Weekend Box Office (06/03/12): Snow White and the Huntsman opens strong while Prometheus excels overseas.

Putting a non-existent end to the non-existent box office slump, Snow White and the Huntsman (review/trailer/essay) topped the weekend box office with a pretty strong $56 million.  After the flop that was Battleship, Universal is somewhat relieved that the next of its 'let's make overpriced fantasy tentpoles like every other studio' entry might actually make a small profit in the end.  With about $39 million in overseas grosses, the film has amassed $95 million in its first three days of worldwide play. Alas the film cost $175 million to produce (and who-knows what to market), so this is another situation where a major picture is praying for $400 million worldwide just to break even.  That's obviously not healthy, but the opening is still a darn-good one. It's the second-biggest 2D opening of the year behind The Hunger Games and the fourth-biggest debut of 2012 behind The Avengers ($207 million), The Hunger Games ($153 million), and The Lorax ($70 million).

Review: Prometheus (2012) has stunning visuals, but with a generic story, old ideas, and thin characters.

Prometheus

2012
124 minutes
rated R

by Scott Mendelson

Come what may, Prometheus is a mid-level version of what it is.  By that, I mean it is, in the end, a somewhat generic Alien/The Thing-type horror film.  It is mostly science-fiction only in that it takes place in the future and involves inter-stellar travel.  Its 'big ideas' can be summed up in two sentences, and they are not only not-revolutionary but recognizable to probably 90% of the viewing audience.  It has some truly wonderful visuals and it's arguably worth seeing once purely for some of the images it creates.  But as a full-blown movie it doesn't quite work. Like Super 8, it gets tied up with horror elements in its last half that its filmmakers don't truly care about and feel like a commercial concession.  Like last summer's botched 80s-Spielberg homage, Prometheus takes advantage of a genre audience so worn down by threatened reboots and remakes that it seems almost groundbreaking that this film is merely a glorified rip-off of earlier genre entries of this nature.  While advertised as an original science-fiction epic with tangential ties to the existing Alien franchise, it really is a bigger budgeted and better cast variation of that specific template.  Despite must-see production values and some genuinely compelling imagery, it's somewhat closer in quality to The Thing 2011 than The Thing 1982.

Sony apparently plans to reveal all 120-minutes of The Amazing Spider-Man via clips and previews before July 3rd.

The press release is after the jump, but the short version is that Sony is taking a page from Warner Bros. and showing off six more minutes of The Amazing Spider-Man in select theaters before Men In Black 3, which opens this Friday (had life not gotten in the way, I would be currently writing a review of just that film).  I don't know if this is a six minute scene (ala the Dark Knight/Dark Knight Rises IMAX prologues) or yet another extended preview.  With The Avengers basically taking the wind out of the sails of every other major blockbuster and The Dark Knight Rises looking to dominate the second half of summer 2012 while Prometheus takes up the adult-skewing geek-nirvana slot, Sony is in a jam with their Spider-Man reboot. Fair or not (I'd argue fair), The Amazing Spider-Man is contributing exactly zero to the hype and/or cultural conversation.  Toss in rumblings of dissatisfaction which seems to coincide with two new writers (Transformers/Star Trek scribes Alex Kurtzman and Roberto Orci) being hired to pen the theoretical sequel and you can literally see the sweat on Sony's brow.  I will say that the action sequences look quite impressive, and that may be enough to justify an IMAX 3D viewing when the time comes.  But for now, those seeing Men In Black 3 in 'IMAX 3D and select theaters' will be treated to six more minutes of "The Completely New and Totally Different Peter Parker Becomes Spider-Man Origin Story".  As always, share your thoughts below.

Scott Mendelson      

In a spoiler culture, the biggest offenders are the studios.

If there is one 'trend' in film marketing this year that has raised the ire of pundits and bloggers around the web, it is the practice of studios cutting what amounts to a 'teaser for a trailer'.  Summit has done this for the last couple Twilight films, but the would-be trend reached an apex with two major science-fiction summer tentpoles.  First, Fox has been cutting teasers for nearly all of its 7,000 trailers for Ridley Scott's Prometheus.  Second of all, Sony cut a 30-second teaser for its first trailer of the Total Recall remake which was to debut during a Sunday afternoon basketball game at the beginning of last month.  Everyone complains about it, but pretty much all of the movie news sits post the embeds of these 'trailer-teasers' as quickly as they are released. This week Warner Bros. unleashed an online viral game of some kind which apparently unlocked specific shots of the new Dark Knight Rises trailer.  By mid-day, someone had combined all of the shots into a video file and basically was able to present what amounted to the first half of the trailer.  Thus Warner Bros. ended up releasing the whole thing online Monday night rather than (as I presume was intended) waiting to premiere the 140-second preview in theaters attached to The Avengers on Friday.   We've now reached the point where Lionsgate released this Terry Crews-hosted 'teaser' for the upcoming Expendables 2 trailer where Crews openly admits that 'trailer-teasers' are now a mandatory marketing tool (from JoBlo).

Alien prequel/spin-off Prometheus gets two very Alien-like trailers.

This looks entertaining, it's well-cast, and yes there are moments that suggest a pretty large scale, but at the end of the day, it still looks like an Alien-type horror film.  Which means it will seemingly follow a certain template and hit specific plot beats along the way.  That's okay, but I have to wonder if this film weren't actually directed by Ridley Scott if all the hyperventilating geeks wouldn't be screaming 'Dude, it's an Alien rip-off!'.  Anyway, feel free to disagree, but I'm certainly hoping it will be a winner come June 8th.  Moreover, the first teaser played much better on a big screen (which partially inspired by rant about that last two weeks ago), so I'll presume the same is true about this IMAX-specific teaser.  This one drops in 2D, 3D, and IMAX 3D.  As always, we'll see...

Scott Mendelson

Summer 2012 is the unofficial summer of IMAX domination...

Simply put, during the first twelve weeks of summer (May 4th to July 20th), there are six, maybe seven major movies all debuting in IMAX for at least the first week of their respective theatrical runs.  Three of them are in May, one is in June, and two or three are in July.  What are they you ask?  Well...

Ridley Scott's 'not an Alien prequel' Prometheus gets a trailer that looks an awful lot like an Alien prequel, or an Alien rip-off.

If I seem a little less excited about this project than others, it's because A) I'm not an Alien junkie (I love Aliens, like Alien and Alien: Ressurection, and respect the comprised vision that is Fincher's extended cut of Alien 3) and B) Ridley Scott is just as likely to make Robin Hood or Hannibal as he is to Kingdom Of Heaven or Blade Runner.  Actually, as I scroll down the list of Scott's movies over the last 20 years, I actually find far more I didn't like (1492, American Gangster, GI Jane, Black Hawk Down, etc) than ones I did enjoy (Gladiator which I still think is vastly overrated, Matchstick Men which is underrated, Thelma and Louise, etc).  Aside from that, the project feels a whiff desperate, as if Scott just decided to return to the franchise that made him a name after a few costly flops.  Now having said all of that, the footage on display does look quite impressive. The scale is pretty large and the cast is aces, but I could have said the same thing about Body of Lies.  And the preview is certainly selling the movie like either an unofficial Alien prequel or a big-budget variation on the template that Alien established (think Event Horizon or Virus).  But for now, there is no reason not to give everyone involved the benefit of the doubt.  This one drops on June 8th, 2012.  As always, we'll see.

Scott Mendelson

Shocker! Major movie news story reported only when confirmed as fact, not endlessly teased as rumor/speculation!

The most telling thing about the whole Alien prequel becomes Prometheus news is the fact that this new story was apparently being developed by Ridley Scott and Damon Lindelof for some time. Which means while the movie bloggers of the world were endlessly speculating about random details of the now non-existent Alien prequel, the actual filmmakers were doing something completely different. This is just another example of the complete absurdity of the film news community reporting every little bit of rumor and speculation as genuine news. Wasn't it just a little refreshing to hear this news first from the filmmakers and the studio, in an official press release? Wasn't it just a little refreshing to actually be surprised by a major piece of film news for once? Maybe, just maybe, we can take this to heart and stop randomly debating non-existent story details for The Dark Knight Rises and just wait for casting and character details to actually be announced. Maybe we can just allow ourselves to be surprised by the identity of the villains in The Avengers when they are revealed on the poster or in the first teaser. Because, admit it, it felt good to actually read a major piece of film news that you could actually trust, as opposed to being endlessly mislead or teased by one bit of speculative rumor mongering after another.

Scott Mendelson

Ridley Scott scraps Alien prequel, goes ahead with original Prometheus.

Fascinating stuff, this is. Just days ago, we heard reports that Fox and Ridley Scott were butting heads over whom to cast as the female lead in the upcoming Alien prequel(s). Ridley Scott wanted Noomi Pace (Elizabeth Salander in The Girl With the Dragon Tattoo), while 20th Century Fox wanted that box office dynamo Charlize Theron. Well, nevermind to all of that, because Ridley Scott and writer Damon Lindelof are instead going with an original story instead, apparently based on a script by Jon Spaihts. Prometheus will be released on March 9th, 2012. Little is known about the project, except that it will have bits and pieces of what might have been the Alien prequel at an earlier point in time. Noomi Pace has been cast as the main character, with bigger-name actresses (Charlize Theron, Angelina Jolie, etc) circling around a major supporting role. Fascinating...