Weekend Box Office: (07/24/11): Captain America opens with $65m, Friends With Benefits opens to $19m, Harry Potter 7.2 drops 72% but dominates worldwide..

Captain America: The First Avenger (review) debuted at number one this weekend, earning a rock-solid $65.1 million.  The opening puts it just behind Thor ($65.7 million) for the second-biggest superhero debut of the year.  The film scored an A- from Cinemascore and had an okay 2.52x weekend multiplier.  It played 64% male and 57% over-25 (I don't have 3D stats yet).  I had hopes for a higher opening weekend after the $4 million midnight debut (bigger than any non-sequel this year), but in the end it played like every other super hero film this year.  On a personal note, I'm a little disappointed that the film didn't play better to women, as Hayley Atwell's Peggy Carter ranks as one of the best female lead/love interest characters in comic book movie history (IE - she's an authoritative ass-kicker whose general bad ass-ness is taken completely for granted and whose eventual romance with Steve Rogers actually has emotional weight).  Still the large over-25 percentage implies that the film is playing well to older audiences who were drawn in more by the period and the older actors (Tommy Lee Jones, Stanley Tucci, etc) than the comic book genre or character popularity.  Still those older audiences are being heavily targeted by Universal's campaign for Cowboys and Aliens (also based on a comic book, albeit a relatively cult one), which hopes to lasso non-geeks with the James Bond (Daniel Craig) teams with Indiana Jones (Harrison Ford) gimmick.  Barring unexpected collapse, it should go toe-to-toe with Thor, which just crossed $180 million this weekend.  Overseas numbers are a bigger question (the movie doesn't expand much internationally for a couple weeks), as Paramount is emphasizing the international nature of Captain America's 'Howling Commandos' as well as the fact that the primary threat isn't nation-specific (IE - Red Skull is too crazy even for the Nazis!).  But for now, this is a dynamite debut for one of the summer's biggest question marks, fitting for a movie that turned out to be far better than most were expecting (and if you're that idiot who wants to assign the movie to a specific ideology, READ THIS first).  

Cheap but funny: Ben Churchill mashes up No Strings Attached, Friends With Benefits into a single trailer.

This may be cheap (I'm sure you can do this with any number of movies that happen to have a similar premise), but the result is a genuine hoot.  No Strings Attached was relatively okay, a C+ picture that merits a DVD rental and at least tried to have something worthwhile on its mind.  Here's hoping the seemingly bawdier Friends With Benefits at least reaches those heights.  The latter comes out July 22nd.

Scott Mendelson

Weekend Box Office (01/23/11): Natalie Portman, Ashton Kutcher top chart with No Strings Attached, Way Back and Company Men under-perform.

As the lone new wide-release of the weekend, the Ivan Reitman romantic-comedy, No Strings Attached, debuted with $20.3 million. The $25 million picture was a solid win for both Natalie Portman and Ashton Kutcher. Portman probably deserves credit, as this was the first mainstream project to capitalize on her Black Swan press, as well as her new unfortunate role as a tabloid darling (re: surprise engagement + pregnancy = no escape). But the $20 million opening falls right in Ashton Kutcher’s median average when dealing with commercial fare such as this (What Happens in Vegas, Guess Who, etc). Out of fifteen wide-release openers, seven of them opened between $17 and $23 million. Killers, with $15 million, was just as much an anomaly on his box office filmography as Valentine’s Day (where, ensemble cast aside, he and Jennifer Garner were the leads) opening with $56 million. Journalists may unfairly tag him as a flop machine, and audiences may say they hate him, but as he’s not making a $70 million spy comedy, Kutcher is a reliable draw for reasonably-budgeted pictures such as this one