Showing posts with label Dark Skies. Show all posts
Showing posts with label Dark Skies. Show all posts

Sunday, February 24, 2013

Weekend Box Office (02/24/13): Identity Thief tops Oscar weekend, Snitch and Dark Skies open "okay".


I can't confirm this offhand, but I'm pretty sure Snitch has the biggest opening weekend of all time for a film based on a Frontline documentary.  The 'mandatory minimum sentences are evil' action drama debuted with $13 million this weekend.  That's not a huge figure, but it's above the sub-$8 million debuts from Sylvester Stallone, Arnold Schwarzenegger, and Jason Statham in the last two months.  Lionsgate/Summit procured the film for just $5 million, so this is a solid win all-around.  The picture played 77% 18-49 and 53% male, earning a B from Cinemascore.  The solid 3.17x weekend multiplier, especially considering the predicted Oscar drop today, means that the film may have legs and an outside shot at $45 million.  It's not a massive success, and it means that Dwayne Johnson needs a viable franchise to be 'box office', but for a film with nothing but The Rock to sell, this isn't a bad debut at all (it's higher than the $8 million debut for 2010's Faster, for example).  Johnson still has G.I. Joe: Retaliation next month and the sure to be *huge* Fast & Furious 6 on tap for May, so this almost qualifies as his "one for me" art film.  It's a good movie that I hope finds an audience and it's clearly a better choice for action junkies than A Good Day to Die Hard.

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