Showing posts with label Memorial Day weekend. Show all posts
Showing posts with label Memorial Day weekend. Show all posts

Monday, May 30, 2011

Weekend Box Office (05/30/11): Hangover 2 scores $135m, Kung Fu Panda 2 nets $66m over Thurs-Mon. Woody Allen and Terence Malick kill in limited release.

The Three Day weekend and the Four Day weekend totals.  It was close, but no cigar, as The Hangover 2 (review) made a run for the R-rated opening three-day weekend record.  As it stands, the film pulled in $85.6 million over the Friday-Sunday frame, falling just $6 million short of the $91.7 million mark set by The Matrix Reloaded back in 2003.  That film, like The Hangover 2, opened on a Thursday and also bested The Hangover 2 in terms of R-rated 4-day numbers ($118 million Thursday-to-Sunday for Hangover 2 versus $134 million Thursday-to-Sunday for Matrix Reloaded) and likely R-rated 5-day totals (The Matrix Reloaded grossed $144 million in its first five days, while The Hangover 2 ended Monday with 'just' $135 million).  Still, this is no defeat of any plausible kind for the $80 million sequel.  As it is, both films were from Warner Bros so there is little reason for the studio to not rejoice.  As it is, the film is set to take down the five-day opening weekend record for an R-rated film, which was the $125 million Wednesday-to-Sunday opening of 20th Century Fox's The Passion of the Christ back in 2004 (the Mel Gibson epic took in $83 million over the Friday-Sunday portion).  In terms of pure Fri-Sun numbers, it was the second-biggest opening of the year, coming in just $300,000 ahead of Fast Five and about $4 million behind Pirates of the Caribbean: On Stranger Tides.  It's the 25th biggest opening weekend of all time, and easily the biggest opening weekend for a pure live-action comedy (the next closest is Jim Carrey's Bruce Almighty, which made $67 million on this same weekend back in 2003).  It's also the seventh-biggest Fri-Sun gross for a film that didn't open on a Friday.  It's $117.6 million Thurs-Sun total is the 20th biggest four-day gross in history.  Its $135 million five-day total is the eighteenth-biggest ever.  It's Fri-Mon $103 million Memorial Day weekend take was the fourth-biggest on record.  So it missed the R-rated record book, but it's doing just fine.

Saturday, May 28, 2011

Friday Box Office: Hangover 2 grosses $30m, Kung Fu Panda 2 takes in $13.5m, Tree of Life grosses $115,000 on four screens.

For the moment, The Hangover 2 seems to be even stronger than I anticipated, while Kung Fu Panda 2 may not be breaking out as large as I hoped.  Anyway, The Hangover 2 scored another $30 million on Friday night, showing almost no decline from its $31 million opening day.  In fact, when you factor in the $10 million in midnight screenings that made up 1/3 of the opening day, the Friday performance is even more impressive.  Point being, there is a chance that The Hangover 2 will have consistent business all weekend long, as opposed to a heavily-front-loaded opening day.  The two models that may apply are Sex and the City 2 and Terminator: Salvation.  Last year's TV sequel grossed $51 million in five days, earning $26 of that in the first two.  Obviously that film was frontloaded in its first two days, and there is a risk that Hangover 2 may suffer the same fate if it gets harder to do the whole 'guy's night out' thing over the family-friendly holiday (which is a problem that Sex and the City 2 faced last year, with 'girls' night out' being hard to arrange while taking care of the kids and setting up the family events).  Under that model, The Hangover 2 will gross $115 million by Monday night, which is still a solid take.  Under the Terminator: Salvation model, the film will play all weekend long at a consistent pace, giving The Hangover 2 a stunning $141 million over five days.  Obviously, Saturday numbers will tell the tale.


Wednesday, May 25, 2011

The Wrap gets it wrong (more than once) regarding R-rated box office with its Memorial Day weekend preview.

First and foremost, the headline blares "Hangover 2 set for record-breaking $125m 5day start".    Wrong.  The Passion of the Christ, also an R-rated film, also opened with $125.1 million over its five-day opening.  And the biggest 5-day total for an R-rated film remains The Matrix Reloaded, with $144 million.  Speaking of The Matrix Reloaded, author Daniel Frankel acknowledges that film's record (for an R-rated film) Fri-Sun opening of $91 million, but refers to the film as "critically despised".  That's funny, since the film has a 74% on Rotten Tomatoes (it's a classic example of a well-reviewed smash that is now inexplicably considered a critically-panned flop).  It also refers to the three-day record as being set 'over a standard three-day weekend'.  Also wrong, The Matrix Reloaded opened on a Thursday (with $42 million, including $5 million worth of advance-night Wednesday showings), meaning that the $91 million Fri-Sun number was part of a longer opening weekend.  This arguably makes the $91 million figure all the more impressive, and the Thurs-Sat three-day total was a staggering $108 million.

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