Weekend Box Office (03/24/13) part I: The Croods isn't Dreamworks' comeback because they weren't in free-fall.

What a difference three years and an deflated expectations make.  Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.  Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the "new-found" popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive.  Of course, the film had insane legs and eventually ended up with $217 million domestic, but that's another story.  Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.  But not only is this not a comeback, but I would argue that Dreamworks doesn't have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don't belong.

I'm sorry about the 3D mess, but Dreamworks CEO Jeffrey Katzenberg is full of sh*t. 2011 is easily one of the best years for movies in a very long time.

Jeffrey Katzenberg is understandably upset that other studios have been diluting the value of 3D movies, something he has championed long before Avatar and believed would be the savior of the theatrical experience.  But that's no reason for Katzenberg to outlandishly whine about how much this year's movies 'suck'.  "They suck," Katzenberg states in an interview with Fortune.  "It's unbelievable how bad movies have been, right?"  He's wrong.  Very wrong.  Without question, 2011 is one of the best movie going years in recent history.  Ironically, my favorite film thus far this year is Katzenberg's Kung Fu Panda 2.  Since Katzenberg didn't specify which movies he disliked (in fact, like a lazy grade school message board commentator, he cited not a single example), I can only assume he includes his own movie in this ranking, I humbly apologize for giving his Dreamworks animated film a rave review.  I was obviously entirely off the mark, since apparently all movies released in 2011 were terrible.