Weekend Box Office (07/08/12): Savages debuts well, Katy Perry does not, as holdovers get holiday boost.

I've already allotted five paragraphs to The Amazing Spider-Man, so it's time to discuss the other films.  There were two other wide openers this weekend.  Oliver Stone's Savages debuted on Friday of the holiday weekend, proving to be relatively successful counter-programming.  The $45 million hard-R drug thriller earned $16.2 million.  Considering most of the stars (Blake Lively, Salma Hayek, Taylor Kitsch, Aaron Johnson, and Benicio Del Toro) are not box office draws, the director was the main attraction here.  While supporting player John Travolta probably helped a bit, this was Oliver Stone's unofficial return to gritty, adult-skewing genre fare.  World Trade Center, W., and Wall Street: Money Never Sleeps were exactly kids flicks, but the unapologetic auteur behind Platoon, JFK, and Natural Born Killers hadn't been seen since Any Given Sunday back in 1999 .  As such, it stands as the third-biggest debut of his career, behind World Trade Center ($18 million) and Wall Street: Money Never Sleeps ($19 million).  With a C+ from Cinemascore (it's arguably worse than that, sadly, highlighting boring youngsters over entertaining grownups while being a good 50% longer than it should be), it won't be reaching the heights of Platoon ($138 million) or the $70-$75 million range of Any Given Sunday, JFK, World Trade Center, and Born on the Fourth of July.  Coming anywhere near the $50 million mark (Natural Born Killers) will count as a win for Universal, which probably should have moved this one to July 13th after they moved the unexpectedly successful Ted to June 29th.

Weekend Box Office: Ted, Magic Mike, and Madea's Witness Protection all open huge in 'everybody wins' weekend.

This weekend represented a shining example of the two best trends in mainstream moviegoing this year.  As I wrote (here and here), we've seen a real upswing in both mid-to-low-budget mainstream fare that aren't especially 'tentpole-ish' as well as a huge upswing in the number of R-rated films being released by the major studios.  As such, two of the four wide releases this weekend were both R-rated and all four were relatively small-scale and in 2D.  That they mostly debuted to blockbuster numbers is an encouraging sign that not every movie need be a $150 million fantasy genre franchise entry.  The top film of the weekend is also the best mainstream picture of the summer, as Seth MacFarlane's Ted (review) debuted to a massive $54 million.  That's the third-best debut for an R-rated comedy behind the $57 million opening of Sex and the City and the $87 million Fri-Sun debut of The Hangover part II.  Among non-sequel/spin-off R-rated comedies, it topped the $44 million record debut of The Hangover and is the is among the top-ten best R-rated debuts of all-time. This is a massive win for all involved, bringing Family Guy creator Seth MacFarlane serious film-making clout, further confirming that Mark Wahlberg is an actual 'put butts in the seats' movie star and giving Universal something to laugh about. Speaking of Wahlberg, this is his second biggest opening behind the $68 million debut of Planet of the Apes back in 2001, and it needs only cross $133 million to supplant The Departed as his third-highest grossing film (Planet of the Apes and The Perfect Storm earned $180 million and $182 million respectively)

Good movie news in 2012: The return of the "movie".

I've written a bit about this over the last couple years, but this weekend is surely as shining an example as anything about how the mainstream film landscape has somewhat self-corrected.  This weekend sees the release of four wide releases.  We have two R-rated films, one a vulgar (but surprisingly smart) comedy about a talking bear and the other a $5 million indie dramedy about male strippers directing by one of our most successful experimental filmmakers.  We've got a bawdy PG-13 comedy aimed primarily at African-American audiences and a PG-13 star-driven drama.  Ted, Magic Mike, Madea's Witness Protection, and People Like Us are all coming out tomorrow in wide release.  What we've seen over the last year or so and what we will continue to see throughout the remainder of 2012 is the return of what can only be called the old-fashioned 'movie'.  In a time when it seems that every week brings another $150 million male-driven action tentpole based on a comic book or action figure series, a glance at the release schedule shows something very different.  Amid the big-budget animated films (which I generally like), the mega-budget comic book films (which are sometimes very good) and the various remakes and reboots, there exists a plurality of old-school, often star-driven dramas, comedies, and often adult-skewed fare being released by major studios on thousands of screens every weekend.  It seems that Hollywood is getting the message that one cannot subsist on a diet of nothing but tentpoles.