I've been whining a lot about sledgehammer-style advertising campaigns, so I must give kudos to this brief and concise trailer. It's about 75-seconds long and does little more than set up the story and offer a few alleged money shots. What I do find amusing is that this trailer isn't even trying to sell the idea that this series finale has anything approaching the scope and pathos of Harry Potter and the Deathly Hallows part II. Yes there is a final battle of sorts, but it's clear that it's about on the scale of the action finale from The Golden Compass, which was basically a street fight as far as fantasy battle scenes are concerned. Maybe the next trailer will sell the emotional highs, but of course I'd argue that there doesn't need to be a 'next trailer'. I can't imagine anyone who isn't already a Twi-Hard not seeing this in theaters, while the whole 'series finale' enticement will only rope in so many casual fans. The Twilight Saga: Breaking Dawn part II opens on November 16th, 2012, or the 11th-anniversary of the opening of Harry Potter and the Sorcerer's Stone, for whatever that's worth. It's opening unapposed, as its Skyfall the previous weekend, but considering there are five (!) movies opening over Thanksgiving, I imagine something will end up opening alongside one of the two films (Ang Lee's Life of Pi perhaps?) As always, we'll see.
Scott Mendelson
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