I'm not going to do a rundown of every single Super Bowl movie ad, primarily because there were just too many of them. One of the better spots of the night was another stellar showing by Universal for Jon Favreau's cult-comic book adaptation. Like the fantastic teaser, this one is selling the reality of its premise first (it's a real western, that happens to involve aliens), and holding off on the money shots until later. I've heard that much of the two teasers is mainly comprised of material from the first 40 minutes of the movie, so that's a promising sign. The nerds will already show up for this in droves. The key is convincing the general moviegoers who rediscovered their love of westerns through True Grit to buy a ticket on July 29th. So far, so good.
Scott Mendelson
Scott Mendelson
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