On second thought, maybe True Grit may not be a major Oscar contender. Last week's gorgeous teaser sold the film as some kind of powerhouse western drama, while this longer, more commercial trailer sells it as a rootin-tootin western adventure picture, where (according to the trailer) Hailee Steinfeld's Mattie Ross spends the second half of the picture as a damsel in distress in need of rescue by Jeff Bridges's Rooster Cogburn and Matt Damon's LeBouef from the diabolical Tom Chaney (Josh Brolin). What was teased last week as a piece of art now feels like a paycheck project for the Coen Brothers, a generic western remake that happens to have a solid pedigree. Again, we're judging what's being sold, not what is, but this trailer doesn't look nearly as impressive as the teaser.
Scott Mendelson
yes, it's one of those "watch the whole movie in two minutes" trailers, but it's still a coen brothers movie with jeff bridges and matt damon. point being, no matter how terribly this movie is sold, i'm going to see it
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