Laugh all you want, but choke on your mockery when Team Not--You pulls in one of the biggest opening weekends of the summer, if not the year. Only Iron Man 2, Toy Story 3, and Shrek Forever After will come close to the first three days on this one in summer 2010. Iron Man 2 is a serious threat to the $158 million scored by The Dark Knight, and Eclipse is a threat to the five-day $203 million record. Toy Story 3 will likely open just below those two but do a slower-but-mightier run as the top-grosser of summer of 2010. As for the poster itself, it's a nice minimalist image, but I am amused with the tagline. "It all begins... with a choice". Fair enough, but we're halfway through this series, so I think it's a little late to 'begin' anything. Who does David Slade think he is, a writer on Lost ('gee, we've got 18 episodes left, let's invent a whole new conflict that will confuse the hell out of everyone!')?
Scott Mendelson
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