According to the Trailer Addict, the first teaser for Eclipse (AKA - Twilight III) will be premiering alongside the opening weekend of New Moon (IE - Twilight II). Sounds smart and logical, right? Just like how Back to the Future II ended with a glimpse at Back to the Future III and The Matrix Reloaded had a post-credit cookie in the form of a preview for The Matrix Revolutions, right? Not so much. Apparently, this teaser will be attached to prints and run just as any normal trailer would. That's right, the teaser for the third film in the Twilight Saga will actually proceed the viewing of the second movie. If this is true, then words cannot express how stupid and wrongheaded this is.Summit can't honestly believe that every person who walks into New Moon has read all four books in the series. I have not read any of the Twilight books. I have seen the first film and will likely see the second one out of curiosity (the series makes for excellent writing material). Unless this teaser contains no footage and no real hints of narrative, it will have the inevitable effect of spoiling the finale of the second film before said movie even starts. Just for an example, it would be like sitting down to watch Harry Potter and the Goblet of Fire and having to first watch a teaser for Harry Potter and the Order of the Phoenix, one which explicitly details the return of Voldermort and/or the death of Cedric Diggory. Or imagine sitting down to watch The Empire Strikes Back and first watching a teaser for Return of the Jedi that had Luke, Lea, and some guy named Lando gearing up to rescue Han Solo from the evil Jabba the Hut. If Summit wants to run a teaser for Eclipse right after New Moon, that would be both appropriate and welcome. But for goodness sake, I sincerely hope that they are no going to spoil the second movie for every paying customer before it even starts.
UPDATE - A box office contact who works with Summit has stated that there is no intent to run an Eclipse teaser before New Moon. Glad to hear it.
Scott Mendelson
Just like they failed with The Hurt Locker, Summit shows how little they know about advertising and promoting movies.
ReplyDeleteIt's just a matter of time for Summit to crash and burn...
I agree with you. This is really dumb. It's definitely a SPOILER and ruins the viewing experience.
ReplyDeleteDo you remenber when LORD OF THE RINGS came out-- when the 2nd film (The Return of the King) came out, when the film ended with closing credits, they showed us a little peek of the 3rd and final film.
That was smart, cos it made us even more excited for the finale film.