Where the Wild Things Are headed for $12 million+ Friday.

It's coming from Nikki Finke, so take it or leave it, but Where the Wild Things Are is apparently headed for $12 million Friday and a $35 million weekend. Of course, if it plays like a kids flick (IE -3.5x to 4x weekend multiplier) we could see a $40 million start. Fantastic!

Scott Mendelson